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tobi lutke

@tobi519k followers

Shopify CEO by day, Dad in evening, hacker at night, Aspiring comprehensivist.

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Oct 16
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Posts 100 posts
#DatePost↓ OutlierViewsLikesRepostsBookmarks
1Nov 16, '25Pretty much84.8×6.2M105k10k6.6k
2Dec 24, '22Steam Deck is perfect for Elden Ring, Sekiro, and Dark Souls.73.7×5.4M6.3k14049
3Feb 2, '25I’m disappointed that trump admin placed the 25% tariffs. I’m disappointed that this is our governments response. I love Canada and want it to thrive. I built Canada’s biggest tech71.5×5.2M18k2.1k1.8k
4Feb 4, '23Also: Ottawa 🥶71.1×5.2M7.6k693199
5Apr 7, '25I heard this internal memo of mine is being leaked right now, so here it is:56×4.1M13k1.6k12k
6Nov 22, '24It’s totally impossible to communicate how crazy this is52.6×3.9M15k3991.1k
7Mar 26, '25How is this even real? OpenAI cooked47.8×3.5M8.1k3031.7k
8Jan 7, '25Huge and important change.39.6×2.9M7.6k6011.6k
9Mar 11, '25I enjoy this. Nature is healing.37.7×2.8M15k1.1k334
10Jun 29, '25Put it on the front page of all the newspapers36.4×2.7M11k1.3k374
11Aug 27, '254chan is suing the UK government over their speech laws. The opening is quite something.36.1×2.6M48k4.4k5.7k
12Apr 7, '25Reflexive AI usage is now a baseline expectation at Shopify Context: This is a Shopify internal memo that I shared here because it was in the process of being leaked and (presumabl34.8×2.5M7.1k9686.6k
13Jun 12, '25Shopify will enable USDC (Stablecoins on @Base) in Checkout via Shopify Payments and Shop Pay. Early access starts today, roll out throughout the year. We think that stablecoins ar31.8×2.3M4.4k541491
14Feb 19, '231980s we figure out computers 1990s we figure out the internet 2000s we figure out the web 2010s we figure out mobile 2020s we figure out everything, forever29.8×2.2M4.3k300189
15Dec 22, '24This kind of insane lock-in on doing something entirely novel happens very very rarely in history. It never happens by accident. And it happens with this frequency only in teams as29.6×2.2M8.2k8791.7k
16Jun 19, '25I really like the term “context engineering” over prompt engineering. It describes the core skill better: the art of providing all the context for the task to be plausibly solvable28.5×2.1M8.6k8682.4k
17Dec 19, '22Some really cool (programming) tech that I think are underrated right now and that have proven very useful to me this year:28.3×2.1M5.5k7055.2k
18Jun 30, '23Embarrassing for Canada to draft such a dumb bill into law.27.1×2M6k607154
19Feb 23, '23Chart of the day25.8×1.9M6.5k818837
20Nov 26, '24Yes this is harsh, but the US is well within its rights to demand this. They want the border to be a border. Canada has 2 months notice to implement these demands. If these tariffs24.6×1.8M8k411667
21Mar 23, '25This is what 4%+ GDP looks like24.4×1.8M12k298651
22Jul 12, '23I've got something very exciting to announce: Entrepreneurs are heroes, and every hero needs a Sidekick ✨24.3×1.8M7.6k9381.5k
23Jun 24, '23I don't particularly want a fight with the CRA (Canada's tax authority)- but we got asked to backchannel them 6 years of records for all Canadian Shopify stores. This feels like lo24×1.8M4.3k334214
24Sep 29, '25Shopify merchants will be able to sell directly in ChatGPT. We’ve been working with @OpenAI for quite some time so people can search and buy products in chat, and it’s something we21.6×1.6M8.3k7792.3k
25Nov 25, '23Nerd BFCM stats: Shopify’s egress processed 145 billion requests on Friday. App servers handled peak of ~60 million requests per minute. Increase of 38%. Total GMV was $4.1b, up by18.2×1.3M3.9k546473
26May 5, '24Sunday rant. For software engineering, my sense is that the phrase “premature optimization is the root of all evil” has massively backfired. Its from a book on data structures and 16.8×1.2M5.4k8102.4k
27Jan 20Yea that was a fun one. Thank you for celebrating the glory of entrepreneurship, David.16.8×1.2M1.5k98907
28Nov 30, '24Yesterday was an incredible day for our merchants and for Shopify: * Merchants drove a record-breaking $5 billion Black Friday in sales (GMV) * Peak sales / minute for yesterday = 16.8×1.2M4.5k323609
29Oct 12, '25This is clearly correct16.6×1.2M11k7154.2k
30Jan 3, '23Meetings are a usually a bug. If you properly root cause them, you will find a trust issue, a clarity issue, or a missing API. Meetings can paper over these, but it’s much better t13.8×1M3k365519
31Apr 4, '24is the craziest, most magical thing on the internet right now. How is not everyone talking about this13.1×960k4.4k5153.2k
32Oct 1, '23Is there some other side to this story that I don’t understand? Why would one want to do such a thing?12.8×938k3.3k38291
33Jan 29, '25This would be a disaster. Canada wins by helping America win. The tariffs are avoidable. Secure the boarder and do a better job on cracking down on drugs.12.3×901k5.2k650189
34Apr 16, '24Message from a friend: “Canada has heard rumors about innovation and is determined to will leave no stone unturned in deterring it”12.3×898k3.3k499261
35Mar 15, '24I find the media’s takes on SpaceX’s achievement utterly outrageous. It’s straight out of Ayn Rand novels. What is the game here? Usually incentives explain these things but there 12.2×897k5.2k342250
36Nov 8, '25Perfect response11.3×830k7.5k159271
37Jul 2, '23I explain this all the time at work11.3×827k3.3k340672
38Nov 3, '25Very bad thing to do. Starlink is incomparable and unique with no credible other provider on the horizon. Terrible waste of taxpayer money to not let starlink get this done. Now al11.2×823k5.5k493207
39Dec 27, '24Every time you let the standards slip you set new standards. We are at the end of a long downwards spiral of standards slipping. Look, everyone can believe whatever they want. It’s11.2×821k4.1k415293
40Nov 23, '24Canada needs to look at this with fresh eyes and see it for what it is11×808k7.4k706430
41Nov 1, '25This is the most obvious idea at current technology levels and we should fully embrace it in Canada.10.9×800k3k165421
42Sep 26, '24What overregulation feels like. AI progress is now skipping Europe10.5×770k5.4k674432
43Apr 14, '24Such a depressing chart. This can only lead to poverty10.3×754k4k552550
44Jan 4, '25The craziest thing in this (excellent!) podcast to me is that the federal government makes tax payers spend 21 billion a year on contractors. That’s a crazy number. Is there data t10×733k3.1k243338
45Jun 14, '24We have to reverse this, Canada. Ideally all of it.8.4×615k4k572328
46Sep 15, '24lol7.3×538k4.5k179260
47Oct 7, '25Economic growth is literally everything. People fondly remember the times of high GDP growth and treat the ones with low growth as the dark ages. Growth means positive sum thinking7.2×528k3.2k293377
48Oct 13, '24Elon has shown us this week what the future looks like. Robovan and robotaxis, humanoid robotics, green parks instead of parking lots, tunnels, rockets that are fully reusable and 7.1×523k9.1k779361
49Apr 19, '25Mark Carney is a great candidate, the Liberal Party is lucky to have him. But after the platform release today, its clear the Party is still in control: it commits Canada to contin7.0×513k9.2k1.2k353
50Nov 25, '23I find that totally fascinating6.9×504k2.8k156355
51Nov 22, '24This is such sad populism6.7×488k3.9k19498
52Oct 25, '25sometimes we need the Americans to show us how great Toronto is6.6×487k3.5k154194
53Jun 1, '25CRA demanded 6 years of Canadian merchant data from us. This felt like blatant overreach We took them to court and last Friday Justice Régimbald agreed with us. The court dismissed6.5×474k4.6k419275
54May 23, '25Everyone with Shopify app can now accept credit cards with their phone6.2×456k3.4k119419
55Jun 25, '24Cavalry officers need to know how to ride horses. It’s amazing that the business community has somehow talked itself out of this. It’s obviously correct.6.1×448k3.2k179200
56Aug 14, '25Pretty much6.0×438k4.6k384645
57Sep 8, '24This isn’t going to go away ever, is it? 😄5.9×429k3.3k35163
58Oct 21, '24Happy @factoriogame expansion day. I made my kids sign contracts before they could start our run5.8×425k6.3k319822
59Mar 14, '23Today has been a great year in AI5.2×382k2.9k24061
60Mar 3, '25Pretty sure I’m typing more into AI models windows than into email or company slack these days. Work has shifted dramatically already5.1×374k2.9k148303
61Nov 12, '24Make great software that people actually want5.0×364k4k333801
62Jul 5, '21The west is still using QRCodes totally wrong. A QRCode on a restaurant table that opens the menu is not really what we want. A QRCode can be unique to the table and allow food ord4.9×013k1k572
63Oct 17, '25Really neat development from the unlikely place of gaming peripherals that I appreciate: Both my mouse (finalmouse) and my keyboard (wooting) don't ship with software but have thei4.8×354k3k92759
64Sep 24, '25It’s such a terrible mental tax on builders that divisive clowns just ride in and spew these bullshit terms that they clearly don’t understand themselves in bad faith. Ignore &4.7×344k4.1k240250
65Mar 5, '25It’s going to be hard for Canada and Canadians. Harder than it has been. The only way through is to build. We got the resources in the ground and the skills in the heads to turn th4.7×344k5.1k424173
66Nov 11, '25Shopify teams are using AI to announce their internal tools is one of the most delightful side effects of the AI age. This one is too fun not to share4.6×336k3.5k2411.5k
67Sep 28, '25Sigh4.2×306k3.1k183255
68Nov 1, '21$1,200,001 for our friends at #TeamSeas4.2×015k27729
69Dec 22, '23Community notes is the very best thing to happen to this platform4.1×300k2.7k22759
70Mar 17, '25Exactly right. The only reason why Canada isn’t one of the most prosperous countries in the world is because we choose not to be.3.5×260k4.4k587298
71Nov 3, '25The people who decided this must really really hate children3.5×255k3.7k230168
73Jun 6, '24SpaceX is the most impressive company on and off planet earth3.1×224k4.2k14982
74Mar 20, '25Every time I think I’ve finally seen the dumbest thing in my life, someone wakes up and raises to the occasion to proof me wrong Today’s edition:2.9×209k3k92126
75Aug 9, '24My new pitch for Shopify: we do this for commerce.2.8×207k3k101282
76Oct 25, '25Ok that’s funny2.8×202k4.3k301164
77Dec 16, '21Use Shopify for your NFT drops2.7×05.1k833497
78Jul 16, '25Elections Canada: your job is to not let shenanigans like this happen. This breaks your mandate in spirit, even if you lack specific rules here. Stop abdicating your responsibility2.6×188k3.1k57671
79Nov 3, '216 years after $SHOP IPO there are now 3 Shopify companies with their own ticker symbols2.1×06.2k323237
80Jan 29, '21Citron seems to have deleted this tweet. I hope Andrew made good on his promise. Either way- I’ll make a $200k donation to the charity today. (Poverty in NY related, not Robinhood 1.9×05.6k43759
81Oct 31, '20Cities have had a monopoly on the best jobs for 200 years. COVID induced remote friendliness and Starlink are the 1-2 punch. People underestimate how much the world will change wit1.8×04.3k683195
82Jul 19, '22Can't stop thinking about this and go: ☹️ "The reason we don't have fusion already is because we, as a civilization, never decided that it was a priority. Fusion funding is literal1.8×03.9k726327
83Jan 28, '21Reminder that short-and-distort sellers don’t build anything. Companies build things. The people in them build things.1.7×04.7k55548
84Aug 30, '21Once or twice a week, I drop this legendary gif into a slack chat to make a point about latency. Usually when talking about UX, network services, or feedback cycle time in people s1.7×04.1k478509
85Sep 16, '22Company news: We totally revamped our compensation system this summer. In short, "Flex Comp" now gives everyone a simple UX where you see your total compensation and choose a mix o1.6×03.5k226650
86Aug 26, '22PSA. We are at this point on the timeline now1.6×03.5k443587
87Jan 1, '21Please don't jinux us again @MrBeastYT1.4×05.1k289
88Nov 28, '20How it started How it’s going1.3×04.2k17573
89Nov 18, '22From a friend1.3×03.7k44256
90May 8, '22Is there a place where financial analysts track records are kept? People seem to pay attention to them but are they being held accountable?1.3×02.8k161234
91Mar 19, '22Vitalik is one of the great builders *and* thinkers of our time.1.2×03.7k24033
92Jun 2, '21🎉 15 years ago today we launched Shopify to everyone. It's fun to browse around the code from that day. Here is most of the shop.rb. (using TextMate for added realism)1.1×03.3k213126
93Aug 24, '21I talked with someone who collects rare stamps but doesn’t get NFTs. Didn’t quite know how to approach that.1.1×03.2k17249
94Dec 1, '20Numbers are in. $5.1B sold on Shopify over BFCM weekend. This is big for our team, but the real winners are the entrepreneurs and independent businesses. To our merchants who are w1.1×03.2k22841
95Oct 20, '21Y'all thought we were the same company anyway. So now you can have your Shopify in your Spotify.1.1×03.2k22957
96Nov 26, '22Beautiful map1.1×02.9k229251
97Dec 20, '20This is mind blowing. This brand didn’t exist yesterday and today it’s Nr.1 in the App Store.1.1×03.2k17686
98Dec 24, '21🎄35 years ago my wonderful parents got us a family computer and let us use it without restrictions. It inspired a lifetime of wonder and exploration. My sister found these picture1.0×03.3k8773
99Nov 28, '20We saw $2.4b of sales yesterday. The rebels have the wind at their back.1.0×02.8k19368
100Feb 18, '22Hell of a deal?1.0×02.9k9854
101Jan 28, '21I love the internet1.0×02.8k27675

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