Rob Walling

@robwalling41k followers

Helping SaaS founders for 16 years via @startupspod. Educating and investing in startups through @microconf and @tinyseedfund. Wrote .

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Posts 88 posts

#	Date	Post	↓ Outlier	Views	Likes	Reposts	Bookmarks
1	Dec 17, '22	This is one of the worst communicated price increases I've seen. It harkens back to the Drip increase of 2019 (I was already gone, folks), and at least one of Intercom's. They did	109×	410k	611	62	280
2	Jul 4, '24	Dammit London, can you knock it off with being such a strong hub for bootstrappers? For the past couple years, for the State of Independent SaaS report, we've asked founders where	37×	139k	205	9	100
3	Sep 22, '22	Your job as a founder is to fire yourself from one role after another.	32.8×	0	1.6k	192	126
4	Aug 20, '24	The TinySeed Millionaire Rate is 43%. Definition: Of @tinyseedfund companies no longer in operation (sold OR shut down), 43% of those founders are now millionaires.💰 This % will o	27×	102k	356	16	64
5	Jan 11, '23	My 4th book is finally starting to feel real. The layout is close, working on jacket copy, and the website is live. It took me a long time to write, but it contains a ton of lesson	26.8×	101k	586	43	216
6	Jul 22, '24	There are many more critics than builders. Why do you think that is?	18.2×	68k	162	11	16
7	Jul 11, '24	Developers and agencies: please stop telling founders to rewrite their entire code base because you don’t want to take the time and mental energy to understand it. I get it. It’s h	16.2×	61k	272	12	43
8	Apr 19, '23	The kickstarter for my new book closes in 2 days. It’s just under $97k. I’m trying to get to $100k. If you haven’t backed it, I’d be grateful if you did. If you have, a RT would be	12.4×	47k	94	39	13
9	Dec 6, '23	What’s a SaaS idea you’d like to see exist in the world? Can be large, small, niche, or broad. I’m recording a YT video about “X SaaS ideas you can build in 2024” and I have about	11.8×	44k	114	8	172
10	Jun 4, '24	What’s a SaaS idea you’d like to see exist in the world? I’m recording a YT video about “X SaaS ideas you can build in 2024” and I have about half the ideas I’d like. You will get	11.6×	44k	95	3	159
11	Feb 6, '23	Many first-time founders are trying to evaluate startup ideas. To this end, I came up with the 5 PM evaluation Framework. It’s focused on SaaS and designed as a 1st step before mov	8.7×	33k	82	7	71
12	Jun 28, '24	A founder says in their bio that they’re “building a $100M+ company.” They’re just starting out, and you’d guess their revenue is in the tens or hundreds of thousands annually. Are	8.0×	30k	74	2	14
13	Apr 26, '23	Tomorrow I'm recording a YouTube video called: "X Books Every SaaS Founder Should Read This Year" What's a book that should be on the list?	8.0×	30k	90	5	47
14	May 20, '24	@Shpigford The Good Place	7.8×	29k	332	0	3
15	Mar 28, '23	And just like that, the kickstarter for my new book is live. 🚀🚀 (If you do nothing else, check out the awesome video that Producer Ron spent hours hand-crafting) I'm hoping to cr	7.8×	29k	134	30	29
16	Dec 17, '22	Mistake #1: It appears they tweeted this at the same time (or maybe before?) their customers received the announcement email. Don't announce on social media before you've communica	7.7×	29k	54	1	7
17	Aug 28, '24	This should be interesting…	7.3×	28k	73	2	14
18	Jul 22, '24	Welp, The SaaS Playbook just sold its 29,000th copy.📙 A huge thank you if you’ve purchased a copy, gifted or recommended it to a friend, or given it a shout out online.🔥 That is	7.2×	27k	217	6	56
19	Mar 29, '23	What a day! The SaaS Playbook Kickstarter was 200% backed by the end of yesterday, made it into their prestigious "Projects We Love" category, and is currently trending on the Kick	7.2×	27k	133	3	23
20	Mar 7, '25	I’m invested in 212 SaaS companies. Less than 5% of the founders of those companies have built any notable audience on social media. These companies are growing. And 15% of them ar	6.7×	25k	182	10	49
21	Jan 11, '24	I like this kind of thought experiment, but I have a tough time imagining it will work. The first issue is if price is your #1 selling point, you’re going to get the worst, most co	6.4×	24k	83	1	20
22	Apr 16, '23	I make my major life decisions based on anon69669’s advice.	6.3×	24k	91	0	0
23	Sep 21, '23	If you want to build an audience, build an audience. If you don’t, then don’t. Most people who gravitate towards building an audience feel like everyone needs to do it. You don’t.	6.2×	23k	234	19	16
24	Feb 10, '23	I never understood the appeal of noise canceling headphones. Then I wore my Airpod Pro’s on an airplane. Instant believer.	5.9×	22k	128	0	3
25	Aug 10, '23	Thank you for all the amazing support as I’ve launched The SaaS Playbook. If you missed the Kickstarter, the book is now available on most of the platforms you’d expect: Amazon (pa	5.8×	22k	144	15	45
26	Mar 4, '24	What’s your most controversial opinion about building startups?	⚡ 5.5×	199k	79	5	61
27	Apr 24, '25	Wow, new dark pattern from X/Twitter. I’ve been paying for Twitter Premium since they started offering it. It’s been $16 for the past year+. Today I received an email receipt telli	5.5×	21k	135	11	12
28	Apr 6, '25	@patrickc Ice in your drink. Order it in Europe, they give you two cubes. In the US it’s a glass. Airport security lines. The US has TSA pre-check and Clear. I’ve yet to visit an E	5.5×	21k	106	1	3
29	Dec 17, '22	Mistake #3: This text is at best unclear and at worst deceptive. It appears their fees are increasing by 1%. When in actuality, they are splitting out the ~3% CC fees (which they v	5.4×	20k	70	0	0
30	Feb 7, '24	I’ve had to say this a LOT over the years, and it feels like every couple months I revisit the topic on @startupspod. I’ve invested in more than 170 SaaS companies, many of them wi	5.4×	20k	76	6	46
31	Oct 7, '22	As a founder, if I could only watch four SaaS metrics they would be: - MRR - Month-over-month growth - Churn - Ave revenue per account (ARPA)	5.2×	0	175	16	75
32	Feb 3, '24	I’m thankful to this YouTube commenter. FINALLY, I know why I’m not making more money. 💸	5.1×	19k	157	0	1
33	Dec 17, '22	Mistake #2: Announcing right before the holidays. I get it that the company is reflecting on it's 2022 earnings and so right now feels like the time to make a change. But it's terr	4.7×	18k	57	0	2
34	Oct 3, '24	Which one of you chucklefucks managed to get me a job at McDonald’s? 😡	4.7×	18k	177	1	2
35	Dec 17, '22	To understand this I had to go to the Internet Wayback Machine and look at their old pricing. Mistake #6: You shouldn't make your customers work so hard to understand the differenc	4.7×	18k	66	0	3
36	Aug 25, '25	Huh. Someone should really warn people not to do B2C.	4.5×	17k	105	3	13
37	Dec 17, '22	Mistake #8: Instead of linking to a 52 minute YouTube video, how about give us 2 or 3 things Gumroad has done in the past 6 months (or will do in the next 6) to earn this increase?	4.4×	17k	86	0	4
38	May 6, '23	Today, @sherrywalling and I have been married for 23 years. We’ve had some great years and some hard years. I can’t imagine traveling this journey with anyone else.	4.3×	16k	234	3	2
39	Sep 28, '24	I’m old enough to remember when open source meant open source.	4.3×	16k	233	12	6
40	Dec 17, '22	Mistake #9: Perhaps this tone was meant to sound like it's "no big deal," but it makes you feel like they don't care about their customers. That's not the emotion you want to invok	4.2×	16k	66	0	0
41	Aug 26, '24	This is how startups win against large incumbents. Ruthlessly minimize meetings. Do more real work.	3.8×	14k	158	16	42
42	Nov 10, '23	Let’s get it done today, folks!	3.8×	14k	153	15	9
43	May 26, '24	Sorry to hear it, it’s certainly challenging to build something to $10k. Most of the founders I invest in have worked nights and weekends to get something started. I worked nights	3.6×	14k	124	1	37
44	Dec 17, '22	FWIW, since pricing is the biggest lever in most businesses I gave a talk at @microconf Europe last year that focused on it, with a big chunk focused on raising prices. All of it a	3.6×	14k	69	3	73
45	Jul 3, '23	It’s super impressive to watch @randfish and @caseyhen execute on their vision of @sparktoro. Not only their vision of the product, but of how they wanted to operate their company.	3.5×	13k	57	6	5
46	Jan 14, '24	This article from @asmartbear is one of the best I’ve seen on finding Product/Market Fit. When I sat down to write the section of about finding PMF I did a lot of research and foun	3.4×	13k	80	6	118
47	Aug 13, '24	Oh developers…they’re gonna develop. I honestly feel for this person. Still surprises me that 14 years of @startupspod and 13 years of @MicroConf have barely made a dent in stories	3.3×	12k	147	9	29
48	Jul 17, '23	Keep your 👀 on your mailbox if you backed my recent Kickstarter for The SaaS Playbook. The fulfillment house shipped all 2,500 copies so if you ordered a hardcover it is on its wa	3.3×	12k	108	1	17
49	Feb 13, '24	One day you wake up and you’ve shipped 700 episodes of a podcast. If you’re a listener, thank you 🙏 I wouldn’t keep recording if you didn’t tune in every week.	3.1×	12k	128	2	8
50	Aug 8, '24	This is how I think about it as well. I’m often asked: are there more good developers or good marketers? In my experience, fewer marketers, and FAR, far fewer if you’re talking zer	3.1×	12k	60	3	11
51	Mar 28, '23	Funded in 3 hours. 🎉🎉 Y'all are the best! 🙏🏻🙏🏻	2.8×	11k	112	2	3
52	Mar 8, '23	My Kickstarter for my next book, The SaaS Playbook, launches March 28th. I received Kickstarter project approval today.🔥🔥 The more folks who click "notify me on launch" the more	2.8×	11k	85	12	8
53	May 31, '24	Green field software development is so much easier than taking over an existing code base. Any developer can write code on a new project. It’s another level to approach an existing	2.7×	10k	57	2	13
54	Jul 21, '23	“By the time I show them how to do it I could have done it myself” is almost never the right answer.	2.4×	9.1k	59	1	3
55	Jun 10, '21	I recently had a routine out-patient medical procedure. We pay more than $2k/mo for health insurance. This bill arrived today. I know entrepreneurs who aren’t leaving their day job	2.4×	0	111	11	3
56	Dec 13, '23	As of last month The SaaS Playbook () has sold 10,000 copies 🎉🎉 Huge thanks if you purchased the book and extra special thanks if you've left a 5-star rating on Amazon or Audible	2.3×	8.7k	124	2	13
57	Jun 30, '24	True story. I [did a thing that we’ve all done]. But then I [had a realization. A big realization.] That’s when I [decided to do something that I’m about to pitch you to buy a cour	2.2×	8.3k	86	1	12
58	Mar 25, '25	The phrase is not “just build something people want.” It’s “build something people want.” “Just” implies that building something people want is either a) easy or b) sufficient. Nei	2.2×	8.3k	88	6	3
59	Nov 20, '24	I’m still here, but also hanging in the other app. Find me and let’s connect 🦋	2.2×	8.3k	67	0	1
60	Oct 6, '24	This is, in fact, still platform risk. Any third party that can cause or previously unnecessary work for your business by changing their terms or API access is platform risk. It’s	2.1×	8.1k	53	1	5
61	Mar 15, '25	See you at @MicroConf New Orleans 🚀🚀	2.0×	7.6k	113	1	2
62	Apr 5, '23	48 hours ago the kickstarter for my new book crossed $60k and 1,000 backers. I’m honestly blown away. One more reason the @MicroConf community of bootstrappers is incredible. Thank	1.9×	7.3k	61	5	4
63	Sep 19, '22	Building a startup is periodic bits of excitement mixed with long stretches of real, often boring, work.	1.9×	0	87	9	6
64	Apr 20, '23	.@derrickreimer found his #MicroConf doppelgänger.	1.9×	7.1k	81	2	0
65	Apr 16, '24	🎯	1.9×	7.1k	79	2	5
66	Oct 12, '25	Seven years ago today, @einarvollset and I announced a preposterous idea…we were going to start an accelerator to invest in bootstrappers. Seven years later, with almost $60M under	1.9×	7k	78	4	7
67	Jul 8, '25	5-ish% of my 224 SaaS investments get any notable number of new customers from social media (including YouTube). If you’re building SaaS build your network, not your audience.	1.8×	6.9k	53	4	14
68	Apr 19, '22	We surveyed hundreds of bootstrapped founders & I dug into my own noggin' to discover 10 SaaS trends we think will shape 2022. These trends cover funding, exits, no-code, freem	1.7×	0	52	7	27
69	Jul 26, '23	Every website pre-order for has been shipped (many in reused/recycled envelopes). Thank you for your support of this book! It’s off to a great start. 🙏🚀	1.7×	6.4k	73	1	3
70	May 4, '25	What’s the biggest problem with X/Twitter right now, and why is the answer engagement-bait tweets?	1.7×	6.3k	54	0	0
71	May 16, '25	Would you look at that. 👀 After just five short years and 515 videos, my YouTube channel finally hit 100,000 subscribers. Another classic overnight success. 🚀 A commenter once sa	1.6×	6k	165	6	4
72	Feb 7, '23	"Don’t stick with a mistake just because it took you a long time to make it." Great insight from the @ComicLabPodcast regarding sunk costs.	1.6×	6k	50	7	2
73	Oct 20, '25	AWS is down, and for a brief, shimmering moment, self-hosting looks like a good idea. A broken clock that’s finally right.	1.6×	5.9k	88	3	4
74	Sep 22, '25	Happy birthday to @drsherrywalling. My partner in crime for the past 29 years ❤️	1.4×	5.3k	96	0	1
75	Apr 22, '22	Cookie banners are hot garbage.	1.4×	0	70	1	0
76	Mar 26, '25	Superhuman succeeded in spite of doing this, not because they did it. Don’t convince yourself that spending countless hours fiddling with tiny bits will give you the success they a	1.4×	5.1k	69	3	2
77	Jun 6, '25	Woof. Just recorded a pretty tough episode of @startupspod called "A Founder's Regret List: 12 Mistakes I’ll Never Make Again." I've had people ask me for this list over the years,	1.3×	4.9k	65	1	8
78	Sep 29, '22	Your second startup may be less painful than your first, but it’s still not as easy as you want it to be.	1.3×	0	71	2	3
79	Sep 12, '22	It pains me that in 2022 I still have to explain that ambition and bootstrapping are not mutually exclusive.	1.2×	0	70	3	1
80	Jul 1, '25	It's a good day when you invest in a founder, they have an amazing exit, and they in turn invest back in you. 🔥🔥	1.2×	4.7k	59	2	2
81	Aug 13, '25	I mentioned this last week, but @tinyseedfund Fund 1 has officially returned over 100% of invested capital to LPs. In just 6 years 💪 And the upside? Still climbing. Link to the fu	1.2×	4.6k	64	6	5
82	Sep 20, '22	Your ability to manage your psychology has a profound impact on your success.	1.2×	0	62	4	2
83	Oct 5, '22	A successful founder who tells you that building their company was easy is either lucky or lying.	1.2×	0	54	4	4
84	Jun 19, '25	This was a great outcome for @ScrapingBee 🔥🔥 and for our @tinyseedfund investors. Huge congrats to ScrapingBee founders Kevin and Pierre 🎉 This is another in a series of exits p	1.2×	4.4k	81	1	2
85	Sep 20, '22	Usually, the worst case of failing at your startup is having to work a day job to pay the bills. Which is what you’re doing right now.	1.2×	0	60	5	4
86	May 6, '25	Sometimes you make decisions you question later. And sometimes, you make a decision so good it shapes your entire life. Marrying @drsherrywalling 25 years ago today is the best dec	1.2×	4.4k	178	0	3
87	May 13, '22	Wheels up for London ✈️ Headed there to kick off our first European timezone batch of @tinyseedfund founders and host a @MicroConf local.	1.1×	0	75	1	0
88	Jul 16, '22	Being content with your successes, without needing external validation, is a superpower.	1.1×	0	58	6	1
89	Mar 31, '25	15 years ago yesterday, the first episode of @startupspod went live. Don’t listen to it, it’s bad. But the second episode was a little better. And the third a little better than th	1.1×	4.1k	106	2	5
90	Sep 14, '24	I can never, ever let you hear an unedited solo episode of @startupspod. They are catastrophic. Sometimes I literally apologize to my editor as I'm recording🤦🏻‍♂️ I'm so thankful	1.1×	4.1k	57	0	2
91	Mar 31, '25	The number of entrepreneurs I see on social media talking about the "right" way to build a successful SaaS company, having never done it themselves, is fucking mind-boggling. SaaS	1.1×	4k	85	9	4
92	Sep 28, '24	Join me in wishing a warm happy birthday to one Mr. @derrickreimer 🙌🏻🤙🏻✨🎂	1.0×	4k	93	0	0
93	Dec 1, '22	It’s always amazing to chat with @asmartbear. Even better when we can do it in front of a sold out @microconf crowd in Austin, TX.	1.0×	0	69	3	0
94	Sep 16, '22	Eventually, everyone who starts a business will sell it, gift it, or shut it down. There are no other options. And if a business has raised $330M we have a good guess which option	1.0×	0	56	1	4
95	Aug 25, '24	Sounds about right.	1.0×	3.8k	55	2	3
96	Oct 8, '24	.@MarieMartens takes the stage to talk about their success bootstrapping @TallyForms to more than $1.5M in ARR 📈📈	1.0×	3.8k	53	1	3
97	Apr 23, '24	It was amazing to hang out with @randfish, a marketer and entrepreneur I’ve admired for many years. Thanks for speaking at @MicroConf this year, sir!	1.0×	3.7k	67	1	1
98	Oct 7, '22	I took 3 business uppercuts earlier this week - stupid operational and tax related things. As the week unfolded, each one pretty much resolved itself. It feels great to celebrate n	1.0×	0	56	0	1
99	Apr 30, '22	Aww man, look what @ProducerXander sent 🥰🥰	0.9×	0	53	1	0
100	Apr 30, '25	The SaaS Playbook is on pace to sell its 43,000th copy next week 📙 A huge thank you if you’ve purchased a copy, left an Amazon review, or given it a shout out online.🔥 That is th	0.8×	3k	53	1	4

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