Matthew Kobach

@mkobach125k followers

marketing @northbeam • start-up advisor

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300×
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7.4M
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35k
Across 97 organic posts
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Oct 16
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Posts 97 posts
#DatePost↓ OutlierViewsLikesRepostsBookmarks
1Aug 26, '25If she gets pregnant we’re gonna see a bigger baby boom than after WWII300×7.4M154k4.5k3.2k
2Mar 22, '25The next politician that runs on ending this will win my vote163×4M4.2k342103
3Jul 8, '23I really like this ad141×3.5M43k11k2.6k
4Dec 31, '22What’s a niche topic you could give a 45 minute presentation on with zero prep?80.8×2M2.7k182550
5Sep 28, '23I always thought Snapchat would beat Meta to this moment. Glasses that seamlessly augment the world around you AND look cool will be the next iPhone.53.1×1.3M2.6k235433
6Jul 20, '23The future of homeownership in the US: In 10 years: Buying in a top 25 city will be unattainable for most young families. In 20 years: Buying in a top 50 city will be unattainable 51.4×1.3M2.7k331844
7May 29, '19My favorite creative ideas make me jealous I’m unbelievably jealous of this idea from @ikea to use their products to recreate famous living rooms50.4×073k20k1.6k
8May 12, '24If everyone loved mangos, but we didn’t have enough mangos for everyone, then mangos would be expensive. And then if someone gave everyone who had never bought a mango before $4 to48.8×1.2M5.3k363307
9Apr 30, '24I think every generation feels like they have it tough, but this passage is a brutal reality for gen z.35.7×880k8.5k1k3.2k
10Nov 26, '19This is the greatest 5 minutes of storytelling of all time. 10 years later and I still get inspired by it.32.2×039k13k2.4k
11Nov 17, '22You can agree with people you disagree with. I dare you to disagree with anything said in this video.21.1×029k6.2k1.9k
12Oct 10, '19Seriously, on Twitter you can interact with: • CEOs • Celebrities • Journalists • Brands • Politicians • Athletes • Comedians • Authors • Musicians • Like-minded people • Unlike-mi19.1×028k6.9k473
13Feb 28, '24Hospital bills are a scam. Our hospital bill for a birth was ~$10k. My wife called to inquire about the costs, and somehow it’s now $5k 🙃18.1×447k2.4k71256
14Nov 7, '24Apple went from “Think Different” to “Why bother thinking?”17.9×442k2.9k212607
15Aug 23, '25Serious question for my marketers: You’re a Cracker Barrel exec. Same store sales are declining. Your clientele is literally dying. People under the age of 35 barely know you exist12.8×316k3.3k47332
16Aug 19, '19Clever social media: @Disney got all their @disneyplus properties to reply on the same thread to announce the launch of the Disney+ Twitter handle. All one long convo, each handle 10.6×013k3.5k449
17Nov 3, '24IKEA released a guide for making forts. I love it.10.4×257k4.8k5431.3k
18Dec 24, '24Portnoy single-handedly saved this pizzeria. I don’t care what your politics are. I don’t care whether you like this guy or not. But if you don’t love what he did in this video, yo10.4×256k4.7k210136
19Aug 31, '22All Leo jokes aside, this is one of the best data visualizations I’ve ever seen7.4×014k933569
20Apr 28, '22What’s something a boss told you that has stuck with you your entire career?6.1×04k4741.7k
21Jul 22, '19Social media isn’t: • Marketing • PR • Photography • Videography • Directing • Editing • Sales • Copywriting • Crisis Managing • Researching • Data Analyzing • Graphic Designing • 5.3×07.5k1.8k229
23Mar 5, '21No shame in changing your mind. You should be loyal to the best information, not your old opinion.4.0×04.9k2k195
24Mar 26, '20Spoiler alert: A Netflix spec ad that encourages people to stay home by putting up billboards of spoilers from their original programming3.4×04.3k1.3k105
25Dec 19, '21Rejection is a sharp pain that dulls over time Regret is a dull pain that sharpens over time3.4×05k867535
26Jun 26, '19Actual habits of successful people: • Wake up when their body tells them to • Read stuff that interests them • Exercise when it best fits into their schedule • Drink coffee if they3.2×04.8k980166
27May 15, '21Become smart enough to realize how stupid you are2.9×04.9k78698
29Nov 9, '20What book has had the biggest impact on your life?2.8×03.9k110701
30May 23, '19You are not a social media wizard You are not a social media guru You are not a social media rockstar You are not a social media maven You are a professional. These made up titles 2.7×04k72260
31Jul 25, '20I promised I would share the @Fast social media strategy in real time, so let’s go We’re still very early in the process, but here’s where we’re at so far (a brief thread)2.6×02.1k2111.6k
32Jan 22, '21Name a private company you wish you could invest in2.6×02k136256
33Jul 11, '20I went from getting a Masters, to pursuing a PhD, to joining a data analytics firm, to starting a small business, to joining a Fortune 500 company, to joining a tech start-up. Your2.5×03.7k823134
35Feb 7, '21The secret to success isn’t mentors, it’s peers. Surround yourself with people on your same level who are doing great things.2.4×03.5k673218
36Jun 3, '20You’re an adult. The only person responsible for educating you is you.2.3×03.1k99458
37Jun 26, '21Once you realize that exercise is a form of medicine, your relationship with it is forever changed2.3×04k49589
38Jun 8, '20If you want to think: read If you want to understand: write If you want to know: do2.2×02.9k751313
39Oct 24, '21The best career advice I ever got: Make your boss’s job easier2.2×03.4k373365
40Aug 2, '21I have so much respect for anyone who creates anything. It’s easy to criticize, it’s much harder to build.2.2×03.5k62190
41Dec 4, '21What’s an industry/area that will boom over the next decade that no one is currently talking about?2.2×02k331669
42Mar 4, '20If you have a social media marketer who gets frustrated when they’re asked to post bad content, hold on to that person. They care. And they get it.2.1×03.2k51865
43Feb 6, '21I have an affinity for people who create. It takes a lot to put yourself out there. It’s easy to criticize, it’s hard to build.2.0×03.3k557110
44May 13, '21One tweet from @elonmusk drops the value of a single asset 15%. That’s a lot of power for one person.2.0×03.5k42724
45Apr 19, '20The reason why Instagram has more users than Twitter: It’s easier to post a photo than an idea2.0×03.2k45398
46Dec 20, '20The biggest secret to success that I know of is to find a great significant other. Nothing else even comes close.2.0×03.1k341263
47Apr 6, '21The older you get, the more you realize that much the world was build by people no more remarkable than you. The bar isn’t as high as you think.1.9×03.1k488155
48Sep 10, '21The biggest benefit of exercise isn’t your physical health, it’s your mental health1.9×03.1k52973
49Nov 6, '20Attention is not free. That’s why marketing exists.1.9×02.7k627143
50Sep 15, '20Checking social media is the new opening the fridge when you’re not hungry1.8×02.8k52145
51Oct 21, '20One sign you’re successful: Other people’s accomplishments bring you joy1.7×02.9k402108
52Dec 3, '20Marketing is a humbling profession. Sometimes the idea you are certain is going to work, doesn’t work. Or the idea you know definitely won’t work, definitely does work. Or the thin1.7×02.4k536101
53Feb 26, '21Your ability to communicate an idea is just as important as the idea itself1.7×02.7k45696
54Jul 3, '20The future of work isn't remote, it's flexible: Work from home, work from the office, work where ever1.7×02.4k62246
55Jul 23, '20Surround yourself with people who want to have conversations, not win conversations1.7×02.4k56594
56Jan 17, '21One of the worst things social media did for marketing was convince some people that marketing could be free. Marketing is never free.1.7×02.5k48969
57Apr 27, '20One year ago today I decided to see if I could build a community from scratch. Mostly I wanted prove to myself that I could do it. So I decided to take what I knew about community 1.7×02.2k130574
58Feb 4, '20How to instantly become more charismatic: Leave your phone in your pocket when you’re having a conversation with someone. That’s it.1.6×02.5k54226
59Jun 11, '21I was never into stocks until I worked at the NYSE. I was never into start-ups until I had to pitch founders. I was never into e-commerce until I joined Fast. You have no clue what1.6×02.5k398146
60Jan 13, '21Life hack: Turn your notifications off. All of em.1.6×02.4k36244
61Jan 15, '21Great marketing makes you forget it’s marketing the same way great movies make you forget it’s people reciting memorized lines1.5×02.3k449129
62Mar 4, '22Are we all reading this Humans of New York story? I’m literally refreshing my Instagram waiting for the next post because this story is so compelling, heart-breaking, and ultimatel1.5×02.4k226240
63Aug 15, '21Checking social media is the new opening the fridge when you’re not hungry1.5×02.3k48955
64Jan 15, '21It’s easier to find a job on Twitter than it is on LinkedIn1.5×02.6k22278
65Oct 14, '21Kudos to anyone who has reinvented themselves and started a whole new life1.5×02.5k310109
66Aug 27, '20Everyone you look up to is winging it1.5×02.3k42467
67Jun 9, '20Don’t like your mood? Go exercise Don’t like your job? Look for a new job Don’t like your partner? Break-up Don’t like your friends? Get new friends Don’t like your life? Change yo1.5×02.2k367182
68Jun 22, '21I didn’t know crypto was included on Amazon Prime Day1.4×02.7k2487
69Dec 18, '19I spent a few years working on a PhD to examine how people use social media. Here’s the one sentence summary of what I found: People treat social media interactions the same way th1.4×02k348198
70Feb 5, '21If you want to change your life you need to change your environment. New friends, new job, new relationship, new city, new habits, a new something. You are your environment.1.4×02.1k310203
71Feb 21, '20Dear @Twitter, I don’t want an edit button (honestly, I don’t). All I want is a way to choose which part of my image is previewed when it’s shown in the timeline. Sincerely, Matt1.4×02.7k14324
72Jan 13, '21Tearing someone down is a short term play. Building others up is a long term play. Surround yourself with people who play the long game.1.4×02.3k33370
73May 25, '20If your friend’s success doesn’t make you happy, than you’re not happy1.4×02.4k31135
74Aug 16, '20Your life changes when you realize that complaining only makes things worse1.4×01.6k69363
75Jan 24, '21Reduce competition by playing the long game. Everyone focuses on tomorrow. Few focus on ten years from now.1.4×02k357159
76Feb 2, '20Three skills that pay lifetime dividends: • Being able to effectively sell • Being able to effectively write • Being able to effectively public speak1.3×01.8k339161
77Sep 13, '20The future restaurant experience is clear: You will sit down, scan a QR code (or maybe have an app), order from phone, food runners bring you your order, pay from your phone, leave1.3×01.8k158123
78Jun 3, '19List of what “doing” social media consists of: • Real-time/crisis comms • Editorial strategy/calendar • Photographer/Videographer • Customer service • Creative strategy • Graphic d1.3×01.6k338159
79Sep 5, '20Want to hire the best talent? Let them live where ever they want1.3×02.1k26351
80Jul 30, '21I never "followed my passion" Instead, I tried stuff. Lot's of stuff. And whenever I found something I was good at, I tried to do more that. Whether it meant adjusting my current r1.2×01.7k286151
81Jan 9, '22“I don’t know enough to have an informed opinion” is something more people should regularly say1.1×01.8k29777
82Sep 20, '19When posting an IG story Do this: ____ ____ ____ ____ ____ ____ ____ ____ ____ Not this: ...............................................................1.1×02k24520
83Oct 17, '19Creativity boosters: • Taking a walk • Reading a book • Getting some sun • Eating healthy food • Welcoming boredom • Strenuous exercising • Exploring a new place • Trying a new exp1.1×01.6k38094
84Mar 10, '19Twitter gets a bad wrap sometimes, so its important to highlight stories like this, where a tweet about patronizing a local business went viral cc:@jack1.1×01.7k41816
85Feb 23, '20Tweeting at companies is a customer service hack Email: Ignored Call: On hold Tweet: Instant reply1.1×01.9k19031
86May 27, '21Life becomes much less complicated when you stop making people guess what you want. Just tell them. And be direct.1.1×01.7k32681
87Oct 23, '22If 3rd places have all but disappeared… And 2nd places were the office, but now been been replaced by remote work for millions of people… Where will adults ever make new friends? L1.1×01.6k103161
88Jun 22, '21The best employees are worth 10x more than the average employee. So paying them 2x is a steal.1.1×02k15493
89Jan 9, '21I abandoned my PhD studies. I closed down my marketing firm. I quit my stable job. Quitting gets a bad wrap, but often times it’s the only way to get something better.1.1×01.9k15479
90Mar 18, '21Life seems to be this journey of gaining the confidence necessary to be the person you really are1.1×01.7k277112
91Mar 23, '21Day 1 working Day 1,000 working in social media in social media1.0×01.9k17644
92Jul 7, '20I have some news: I’ll be joining the team at @fast to head up their content marketing. I’ll certainly miss the NYSE, but just wait until you see what we have in store for Fast...1.0×01.8k2124
93May 22, '20When too many people work on the same social media post1.0×01.6k22648
94Nov 11, '19The @Packers use social media to post selfie videos from the players immediately after the game The real-time and Lo-Fi nature of the videos feel honest and authentic, making fans 1.0×01.8k19839
95Mar 13, '20Shout out to all social media people who seamlessly switched gears from marketing to crisis comms overnight. We are required to wear many hats, and have the added pressure of being1.0×01.6k24913
96May 23, '21All your relationships improve once you accept people for who they are1.0×01.7k19961
97Apr 11Ad platforms can measure themselves, but they can't measure each other The one questions I get most often from marketers is some version of: Does attribution still matter in the ag1.0×25k31321
98Nov 12, '20I’ve already said it, but... our video guy is better than your video guy1.0×01.7k12389
100Jun 13, '19This is Suge. He was so excited for the @Chewy IPO that he got to the @NYSE before anyone else. Thought it was Initial Puppy Offering. Would IPO again. 13/101.0×01.8k1817
101Mar 12, '21I unexpectedly lost my dad 5 years ago today. Whenever I called him he’d answer the phone with an enthusiastic “Matty!” I miss that.0.9×01.9k1215

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