XOutlier XOutlier
@mattgittleson

Matt

@mattgittleson

running + building some special ugc @ | prev: founder @ EdTech (acq’d), university of oxford

Open on X ↗
Followers 2.2K Public X audience
Peak Organic Outlier 114× Top post vs. median
Highest Post Views 713.5K Single organic post
Outliers Cached 50 17.9K total bookmarks
@mattgittleson's Top Organic Posts 50 organic posts · Paid boosts excluded
Sorted by Outlier ×
# Date Post ↓
1 May 19 I vibecoded a B2C app and exited for $375,000 in 6 months (full guide) I went from idea to $375,000 in 6 months. No team, no coding ability. What I'm about to b 114× 713.5K 1.1K 4.0K
2 May 19 founders in 1 year realising they can't sell their app because they didn't read this today: 67.2× 419.9K 601 1.9K
3 Jan 23 and btw once you build the app, going viral is easy. this creator had NEVER done ugc before :) get. started. now. 38.6× 240.8K 1.5K 2.0K
4 Jan 8 if you’re a founder who’s not consuming all the david park content that’s out there then you’re an idiot hope this helps x 28.8× 179.8K 2.3K 2.0K
5 Jan 19 going viral after you build is easy btw, we ripped 6m views yesterday :) stop. wasting. time. 22.1× 138.1K 645 907
6 Jun 1 insanely good product btw, go use it for all your brand work 14.5× 90.3K 346 424
7 Jun 10 Introducing HardLaunch, the solution to the biggest bottleneck in distribution - volume Today we’re coming out of stealth to help startups automatically create 14× 87.3K 593 925
8 Jul 28 We've now hit 1.1 BILLION organic views with UGC in the past 90 days ($0 paid ad spend) Drop you app / product and I'll give you a free UGC idea 11.9× 74.5K 160 272
9 Feb 16 I promise you it’s easier to hit $10k MRR by getting 250 people to pay $40/month than it is to get 2,000 people to pay $5/month raise. your. prices. 10.1× 63.0K 751 310
10 Jul 3 We drove 350k real downloads in 4 weeks for a consumer app with UGC The crazy part is we did it with 'only' 27M views That's a ~1.3% views → download conversion 9.9× 61.7K 411 386
11 Aug 10 Introducing HardLaunch, the solution to the biggest bottleneck in distribution - creative volume Today, we’re giving you the ability to turn one of your videos 7.6× 47.6K 191 242
12 Jan 24 the power of virality even at $10m ARR and on tiktok btw :) i am BEGGING you to start making content 6.9× 43.1K 384 228
13 Feb 28 fastest route to $10k/mo right now is to find a cracked marketer wasting their skill selling a nonsense course like this page does take what they’re doing, buil 6.5× 40.5K 286 333
14 Jun 25 we launched a UGC agency in stealth 4 months ago - here are some of our proudest achievements: > 293.6M views in the past month for a leading AI company > 350k 5.9× 37.1K 57 45
15 Oct 6 I went from filming UGC in my room to 1.4B views in 90 days (full guide) 1.4 billion views with UGC in 90 days. $1M+ in MRR hit. Zero paid spend behind it. And 5.8× 36.0K 179 641
16 Jun 30 Go follow Allie if you want extra UGC sauce from an agency who's done $1M MRR and 700M+ views! She's a cracked UGC Engineer and creator with 25M+ views - lots o 5.4× 33.6K 88 106
17 Sep 29 $8M... I am once again telling you to prepare your UGC campaigns for the arrival of AI content Viral sense will soon be a moat - get busy with some prescribed d 5.3× 33.1K 271 235
18 Jan 16 btw if you think ugc is going to look the same next year as it does now you are a bozo gap between winners and losers will widen MASSIVELY as best practice frac 4.2× 26.1K 130 90
19 Jan 20 streets are saying if you watch all these vids it’s impossible to not hit 5 figs of mrr especially the most recent one :) 3.8× 23.9K 212 253
20 Aug 19 We've now done 1.3 BILLION views with UGC in the past 90 days Exactly $0 of paid ad spend Ask me anything about UGC :) 3.8× 23.9K 171 167
21 Jan 26 1 change to make this $1m by the end of 2026: 1. go to tiktok first 2. find 3 apps in the same niche ripping 10m+ monthly views that feature the product 3. copy 3.7× 23.0K 217 245
22 Aug 10 this is absolutely terrifying - this girl doesn't exist watch it once. watch it again. try to spot a flaw she even changes out of the jumper at the end product 3.2× 19.7K 111 195
23 Jan 5 my updated version: go to tiktok find a scalable, sustainable viral format you can easily recreate build a product around that content format scale with ugc cre 3.1× 19.4K 139 141
24 Jun 28 you can create a warm tiktok account with: - an AI generated pfp - no sim card - a phone that's been reset - emails from (almost) any provider it's all about ha 3.1× 19.2K 114 140
25 May 20 founders in 1 year realising they can sell their app and create generational wealth because they read this today: 3.1× 19.2K 95 123
26 Mar 21 this is literally a fugazi btw if you run text on screen content that doesn’t even mention your app (let alone demo it) i promise you that your conversions will 3.0× 18.5K 97 102
27 Jul 15 Today we're introducing the Claude Fable of UGC Agencies. HardLaunch has driven $1M in MRR, 1B views, and actually shows your product in videos so they convert. 3.0× 18.5K 126 159
28 Jun 18 Cluely providing more evidence of the asymmetrical upside of UGC Once you have the systems and management in place, it becomes the most cost-efficient channel f 2.9× 18.3K 102 80
29 May 6 the b2c edtech tool i founded now has <6% churn even at a $40/mo price you can just do things 2.9× 18.0K 98 26
30 Jan 30 btw if you’re in ugc or a b2c founder and considering whether this is worth your time it’s not. 2.9× 17.9K 54 20
31 Jul 5 Can confirm btw 2.7× 16.8K 92 53
32 May 14 top tip: if you want to run tiktok account-native ads, make sure you use the proper spark ads setup, don't use boosts - they throttle your organic reach enjoy : 2.6× 16.4K 123 158
33 Apr 30 perfect evidence that distribution skills work across categories if you’re a founder, you can learn an enormous amount from ecom, info, dropshipping guys really 2.6× 16.1K 140 61
34 Jul 12 Have seen a lot of people talk about Brian's outstanding app work for their own articles So if you've read a consumer app article recently, go read this and fol 2.5× 15.6K 51 114
35 Jun 11 After taking Jenni to $1M MRR and achieving over 700M views, we’re delighted to introduce the best UGC Agency in the world - HardLaunch Here are some of of our 2.5× 15.4K 96 58
36 Dec 19 not to glaze but there is some serious aura about your response to being accused of only selling courses being spawning a literal $1m data saas lol 2.4× 14.8K 52 7
37 Mar 31 i cant’t decide whether it’s tragic or hilarious that people are just ripping clips of real people then lying about it being ai ugc to sell stuff and then someh 2.3× 14.4K 70 38
38 Sep 19 name a better feeling than opening tiktok and seeing this notification :) 2.3× 14.3K 124 27
39 Jun 16 The reason that UGC is such an outlier option in this list is bc of how outsized its returns are We did 250M views in 1 month - cost would be ~$4.4M with Meta a 2.3× 14.1K 71 80
40 Dec 29 1 trick to make this tutorial to $50k/mo in 2026 even more powerful: → Go on TikTok → Find a scalable viral format that would support a direct app demo → Build 2.2× 13.7K 113 110
41 Jan 15 even faster way to hit $10k MRR in 2026: > forget about solving pain points (deceptively hard to find - latent demand, airbnb story etc) > go to tiktok &g 2.2× 13.5K 124 116
42 Jul 4 utterly amazing achievement at any age, let alone 16 generational talent and let this be a reminder to all that X and life isn’t zero sum - everyone can win hug 2.0× 12.5K 82 22
43 Jul 9 Brands when they realised they burned $30k/mo on wall of text UGC that converted at exactly 0% 1.9× 11.8K 34 52
44 Jan 19 as someone who did all of this in 6 months (idea to mid-6 fig exit) here's the 1 trick to being able to make it happen: make. content. yourself. regardless of i 1.9× 11.7K 80 61
45 Jan 21 apparently 63,395 of them are from this company called jenni ai idk tho 1.9× 11.6K 62 45
46 Oct 9 can't believe this contains the method to see this notification every time you open tiktok FOR FREE 😭 1.9× 11.6K 105 214
47 Jan 30 marc since people started (unfairly) accusing him of only selling courses: 1.8× 11.0K 71 9
48 Apr 13 this actually works btw we doubled our saas prices and conversion didn’t halve sometimes the simplest solutions are the best ones :) 1.8× 11.0K 34 19
49 May 17 if you don't solve churn, you're essentially setting fire to half of your revenue yes you should optimize top of funnel, but if you solve retention, you make ev 1.7× 10.9K 56 23
50 Dec 24 a nice jenni ugc milestone: we’ve hit 1m+ views every single day in december proof that with the right systems you can mitigate the natural variance of organic 1.7× 10.7K 57 19
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