| 1 | Apr 12, '25 | BREAKING: President Donald Trump’s administration exempted smartphones, computers and other electronics from its so-called reciprocal tariffs in win for Apple (and shoppers). This | 86.1× | 9.6M | 9.9k | 2k | 1.3k |
| 2 | May 21, '25 | BREAKING: OpenAI is buying Jony Ive’s secret AI company io for $6.5 Billion and will develop a slew of devices. Ive, in his return to hardware, and LoveFrom will oversee OpenAI des | 24.4× | 2.7M | 5.6k | 733 | 1.4k |
| 3 | Jun 5, '23 | Unless I missed something, it is very curious to me why there are no photos of Tim Cook or other Apple executives actually wearing the Vision Pro. If that is indeed true, that was | 22.9× | 2.6M | 4.2k | 195 | 168 |
| 4 | Feb 21, '25 | BREAKING: Apple is pulling its end-to-end encryption feature — Advanced Data Protection — in the UK, in a stunning development after the government ordered the company to build a b | 18.6× | 2.1M | 12k | 1.4k | 1.3k |
| 5 | Feb 19, '25 | The C1 Apple modem is a monumental technical achievement. A several billion dollar effort that has been in the works for 7 years. In the end it gets two sentences in the press rele | 17.6× | 2M | 14k | 640 | 1.8k |
| 6 | Aug 22, '25 | BREAKING: Apple is now in exploratory discussions with Google about using Gemini to power a revamped version of Siri. | 17× | 1.9M | 3.7k | 309 | 337 |
| 7 | May 10, '25 | 90% of apps are reviewed within 24 hours, per Apple. We are now on hour 25. This is going to be interesting. | 16.6× | 1.9M | 18k | 355 | 836 |
| 8 | May 19, '25 | This is completely inappropriate for an NBA player. The Nuggets should trade him to the Lakers and teach him a lesson. | 14.9× | 1.7M | 23k | 1.6k | 251 |
| 9 | May 28, '25 | NEW: Apple will announce its biggest ever software rebrand at WWDC, tied to operating system redesigns. Apple is moving from version numbers to years (like Windows in the 90s). The | 14.6× | 1.6M | 8.6k | 813 | 838 |
| 10 | Jul 7, '25 | Apple dramatically turned down the Liquid Glass. I don’t like the change at all. | 13.8× | 1.5M | 7.3k | 234 | 442 |
| 11 | Jun 9, '23 | The Apple Vision Pro has an additional strap that goes *over* your head (because of weight). It wasn’t discussed, those in the hands on demos had it, but no pictures were allowed. | 13.7× | 1.5M | 4.5k | 299 | 190 |
| 12 | Jun 5, '23 | For sure a calculated move. There is no reason other than meme control for Tim Cook to be standing next to the biggest product of his tenure rather than wearing. In fact, it just l | 13× | 1.4M | 4.9k | 283 | 163 |
| 13 | Jul 19, '23 | NEW: Apple races to build next-generation, Generative AI features to catch up with OpenAI and Google. The company has developed a framework called “Ajax” to build LLMs and has depl | 12.8× | 1.4M | 3.2k | 584 | 340 |
| 14 | Nov 1, '24 | Who should or who will? | 11.4× | 1.3M | 5.3k | 110 | 487 |
| 15 | May 21, '25 | Mind blowing for anyone who has followed Apple for the last decade plus | 9.5× | 1.1M | 5.4k | 354 | 744 |
| 16 | Jun 30, '25 | BREAKING: Apple is considering using AI technology from Anthropic or OpenAI to power Siri, sidelining its own in-house models in a potentially blockbuster move aimed at turning aro | 9.1× | 1M | 3.3k | 328 | 459 |
| 17 | Jul 28, '25 | Wow. This looks legit. | 9.0× | 1M | 6.8k | 223 | 958 |
| 18 | Jun 5, '23 | Here’s the battery pack | 8.9× | 993k | 9.3k | 680 | 133 |
| 19 | Oct 14, '25 | Just watched the video. Yes, these tests are extreme but they’re not nearly extreme enough where this phone should explode. If this isn’t a one-off, Google has an issue on its hand | 8.8× | 985k | 17k | 599 | 640 |
| 20 | Dec 22, '22 | .@elonmusk Musk beats Apple to the AirPower with a $300 wireless charger | 8.6× | 965k | 3.6k | 170 | 86 |
| 21 | Feb 22, '23 | NEW: Apple has a secret moonshots team and it’s making significant progress on a major new initiative: no-prick glucose monitoring for the Apple Watch. All of the details, includin | 8.0× | 898k | 3k | 432 | 318 |
| 22 | Sep 28, '25 | People forget why the original iPhone box was larger. It came with a bunch of stuff: a dock (!), cable, cleaning cloth (!), charging brick and earbuds. Now all you get is a cable a | 7.6× | 855k | 10k | 647 | 411 |
| 23 | Oct 7, '24 | If this is legitimate, this is an unprecedented breach at Apple. The backstory here will be fascinating. | 7.4× | 833k | 4.6k | 159 | 646 |
| 24 | Aug 29, '23 | NEW: Apple Sept. 12 iPhone 15 is official. | 7.2× | 803k | 4.5k | 775 | 59 |
| 25 | Jun 20, '25 | NEW: Apple executives have held internal discussions about potentially bidding for artificial intelligence startup Perplexity AI, seeking to address the need for more AI talent and | 7.0× | 788k | 4.1k | 344 | 529 |
| 26 | Nov 1, '24 | Apple is buying popular photo editing app Pixelmator. | 7.0× | 784k | 6k | 314 | 450 |
| 27 | Mar 10, '25 | NEW: Apple plans one of the biggest software overhauls in its history for iOS 19, iPadOS 19, and macOS 16 this year, looking to revamp its operating systems for a new generation of | 7.0× | 778k | 4.4k | 369 | 500 |
| 28 | Aug 26, '25 | NEW: Apple iPhone 17 event is official for Sept. 9. “Awe dropping.” | 6.9× | 774k | 3.6k | 310 | 118 |
| 29 | Sep 13, '24 | This feature isn’t available for 6 months after the iPhone 16 goes on sale. | 6.7× | 752k | 4.4k | 242 | 375 |
| 30 | Jun 6, '23 | I also wonder how Apple landed on 2 hours of battery life and this battery puck size. I wonder if there are diminishing returns at a certain amount of battery capacity - or if Appl | 6.5× | 728k | 3.6k | 84 | 76 |
| 31 | Sep 27, '25 | Jony Ive’s latest design is a sailing lantern. It reminds me of the 2019 Mac Pro. | 6.3× | 705k | 5.8k | 188 | 883 |
| 32 | Jul 28, '24 | NEW: Apple Intelligence will arrive later than anticipated, coming in iOS 18.1 and iPadOS 18.1 in October and missing the initial September releases. Still, 18.1 will go into beta | 6.3× | 704k | 1.7k | 200 | 139 |
| 33 | Sep 20, '24 | 1) How does anyone discover this? 2) Nobody does this. | 6.1× | 678k | 7.5k | 177 | 336 |
| 34 | Oct 20, '24 | Mark my words, after 5 months of hype from Apple and others about Apple Intelligence, when it actually comes out next week, there is going to be a lot of “that’s it?” or “where is | 5.9× | 659k | 5k | 233 | 228 |
| 35 | Oct 23, '24 | If Apple was able to release iOS 18.2's version of Apple Intelligence -- two months earlier, in September -- the conversation would have been completely different. This is a big up | 5.8× | 653k | 3.8k | 83 | 190 |
| 36 | Jun 7, '24 | New WWDC details: - Apple Intelligence - Emoji Tapbacks and scheduled iMessages - Multipage, customizable Control Center - Old school wallpaper packs on iOS 18 and macOS 15 - New H | 5.6× | 626k | 3.3k | 273 | 319 |
| 37 | Apr 17, '19 | The screen on my Galaxy Fold review unit is completely broken and unusable just two days in. Hard to know if this is widespread or not. | 5.6× | 0 | 9.9k | 3.3k | 127 |
| 38 | Jun 3, '25 | No | 5.4× | 608k | 6.3k | 128 | 292 |
| 39 | Sep 9, '25 | Now it’s an iPhone 17 Pro in terms of price and battery life. | 5.4× | 604k | 3.6k | 100 | 212 |
| 40 | Aug 24, '25 | Power On: Apple is set to kick off three-year plan to reinvent the iPhone, including three major new models in a row: the iPhone Air, foldable iPhone and 20th anniversary iPhone. | 5.0× | 564k | 3.3k | 238 | 364 |
| 41 | Nov 24, '24 | At this point, Apple has no real plan to meaningfully update AirPods Max. The headphones aren’t a hot enough seller to justify new R&D, but they’re also not a big enough flop t | 4.9× | 546k | 4.8k | 133 | 291 |
| 42 | Jul 28, '23 | The “X” app update on iOS is so haphazardly done - with Twitter and Tweet still referenced throughout and essentially changed no where other than on the top of the timeline and on | 4.9× | 543k | 3k | 171 | 60 |
| 43 | Sep 15, '23 | I am color blind, so take this with a grain of salt. But this phone is not blue. | 4.8× | 541k | 5.7k | 127 | 105 |
| 44 | Feb 26, '25 | The new Alexa+ is basically ChatGPT Voice Mode on steroids, with personality, context and memory of past conversations and people. It’s extremely impressive. It is frightening how | 4.8× | 541k | 4.8k | 308 | 520 |
| 45 | Sep 4, '25 | If someone put the required deposit on a Tesla Roadster when pre-orders opened in 2017 into Tesla stock instead, they’d have made over $800,000. | 4.6× | 513k | 7.1k | 225 | 239 |
| 46 | Aug 14, '25 | NEWS: Apple is bringing back Blood Oxygen in the US to the Apple Watch — TODAY — just weeks ahead of the next generation models. | 4.5× | 509k | 3.4k | 178 | 136 |
| 47 | Aug 11, '25 | Ridiculously snappy so far. | 4.5× | 506k | 3.3k | 70 | 115 |
| 48 | Jun 6, '23 | I’m not saying the Vision Pro will follow the same trajectory, but the Apple Watch was announced as going on sale in “early 2015” and didn’t arrive until the end of April. | 4.5× | 503k | 3.5k | 110 | 64 |
| 49 | Sep 20, '24 | Apple has made moving over data from one iPhone to a new one really seamless. But the actual process of getting things going after that — logging into apps again etc — takes hours. | 4.5× | 501k | 4.9k | 132 | 251 |
| 50 | Sep 19, '25 | Because it’s actually new | 4.4× | 497k | 5.5k | 60 | 125 |
| 51 | Jul 7, '25 | Announce a huge redesign just to throw much of it away. Apple should be allowing users to choose how much glass they want instead of just reversing by 75%. At least rename it now t | 4.4× | 492k | 4.5k | 231 | 281 |
| 52 | Jun 9, '25 | It’s over: Apple has fixed multitasking on the iPad, mimicking the experience on the Mac. We won! | 4.3× | 486k | 8.5k | 384 | 250 |
| 53 | Jun 9, '25 | Fair warning: this is the buggiest beta 1 in 12 years. | 4.3× | 484k | 5.8k | 226 | 201 |
| 54 | Jul 7, '25 | It is incredible that Apple design decisions developed over multiple years can be influenced by a week of Twitter and YouTube commentary. | 4.3× | 481k | 6.5k | 294 | 292 |
| 55 | Sep 13, '25 | They tried smaller. They tried bigger. Now they’re trying to thinner. If the Air doesn’t work out, there’s only one option left 🤣 | 4.1× | 454k | 3.5k | 118 | 169 |
| 56 | Oct 16, '24 | Under the radar but the new search in Settings is completely worthless and a huge downgrade. | 3.9× | 432k | 4.6k | 124 | 100 |
| 57 | Mar 3, '25 | (Before the original MacBook Air announcement in 2008) | 3.8× | 427k | 5.2k | 232 | 250 |
| 58 | Jul 22, '25 | We win! | 3.7× | 414k | 6.2k | 210 | 224 |
| 59 | Sep 21, '24 | iPhone 16 Pro Max first impressions: looks the same, slimmer bezels not noticeable in a case, battery life improvements are immediately noticeable and meaningful, Camera Control is | 3.6× | 407k | 3.8k | 128 | 223 |
| 60 | Jun 11, '24 | Apple needs to put 25% of the vigor into iPadOS that it just put into Apple Intelligence because this is getting ridiculous. The iPad Pro gets incredible new hardware and an M4 chi | 3.6× | 407k | 3.3k | 194 | 129 |
| 61 | Aug 26, '24 | Apple announces iPhone event: It’s Glowtime. A day earlier than expected: Monday, Sept. 9. At the Steve Jobs Theater and streamed online. | 3.6× | 400k | 4.6k | 490 | 197 |
| 62 | Sep 28, '24 | Apple will never move away from pre recorded events. At least not under the current leadership. I understand some are nostalgic for live events but at this point it would be neglig | 3.5× | 387k | 5.2k | 119 | 208 |
| 63 | Sep 8, '25 | I expect the new heat management system/vapor chamber on the iPhone 17 Pro and Pro Max to be a key point tomorrow. That, of course, in addition to the external design changes, new | 3.5× | 387k | 3.3k | 157 | 167 |
| 64 | Sep 11, '20 | Here’s your Apple Mask unboxing… unsurprisingly like any other Apple product. | 3.4× | 0 | 7.2k | 1.8k | 298 |
| 65 | Sep 18, '25 | Remember Face ID? Failed demo but essentially flawless for users. I wish Apple would go back to live but I don’t think it’ll ever happen. Much more reach now and they definitely se | 3.4× | 384k | 3.2k | 77 | 178 |
| 66 | Sep 26, '25 | NEW: Apple has developed an iPhone app that rivals ChatGPT — but it’s internal-only to test and prepare for next year’s AI-driven Siri overhaul. Details here — | 3.4× | 376k | 3.2k | 186 | 455 |
| 67 | Aug 26, '25 | - Orange in the Apple logo for the new Pro color - Light blue for the iPhone Air - Play on jaw dropping for the thin/light of the phone | 3.3× | 370k | 3.6k | 182 | 163 |
| 68 | Mar 17, '22 | Apple’s new Mac Studio: Made in Malaysia | 3.2× | 0 | 5.5k | 2.8k | 127 |
| 69 | Jan 24, '25 | One can make the argument that Severance is based on a true story about working at Apple. | 3.0× | 340k | 4.3k | 158 | 280 |
| 70 | Oct 14, '25 | M5 MacBook Pro. | 3.0× | 333k | 4.1k | 115 | 156 |
| 71 | Jun 14, '25 | Sleeper iOS 26 feature: phone vibration when the person you call picks up. | 2.9× | 330k | 3.7k | 98 | 151 |
| 72 | Feb 27, '24 | BREAKING NEWS: Apple cancels the Apple Car project after a decade-long, multi-billion effort to rival Tesla. Some employees shifting to Generative AI teams. | ⚡ 2.9× | 8.4M | 5.9k | 1k | 566 |
| 73 | Sep 9, '25 | This was wild. | 2.9× | 322k | 3.4k | 119 | 89 |
| 74 | Jun 9, '25 | This redesign is unbelievably cool. | 2.9× | 320k | 4.5k | 197 | 92 |
| 75 | Dec 13, '22 | New story: Apple is preparing to allow alternative app stores and side-loading on iOS — along with a slew of other changes to make the iPhone more open — in response to new Europea | 2.8× | 0 | 5.9k | 1.1k | 385 |
| 76 | Jul 10, '25 | Dear Apple, since Twitter now works on design at Apple please see this great concept. | 2.7× | 305k | 4.7k | 262 | 280 |
| 77 | Jun 6, '22 | Apple should have just saved this for the Apple Car. This is awesome! | 2.7× | 0 | 8.4k | 517 | 131 |
| 78 | Jun 5, '23 | Apple Store is down | 2.6× | 291k | 3.3k | 150 | 16 |
| 79 | Oct 20, '21 | Breaking: Apple’s $19 polishing cloth now backordered for 2-3 months | 2.6× | 0 | 7.4k | 482 | 67 |
| 80 | Jun 6, '22 | Apple somehow beats Twitter to the edit button. | 2.3× | 0 | 7.1k | 737 | 30 |
| 81 | Sep 15, '20 | Why would anyone buy the 11-inch iPad Pro? | 2.3× | 0 | 7.2k | 239 | 29 |
| 82 | Jun 9, '25 | Excellent WWDC: Cohesive story, deep integration and continuity across the devices, zero false promises, impressive new UI and significant new productivity features on the Mac and | 2.2× | 241k | 3.9k | 185 | 203 |
| 83 | Oct 18, '21 | Big miss from us news/rumors folks. Didn’t see this one coming. | 2.1× | 0 | 6.8k | 346 | 52 |
| 84 | Oct 12, '21 | It’s official: Apple event Oct. 18. Here comes the new MacBook Pro. | 1.9× | 0 | 5k | 681 | 38 |
| 85 | Feb 10, '20 | Samsung just showed off its new Fold during an Oscars commercial. That’s one way to announce something. | 1.8× | 0 | 4.5k | 799 | 46 |
| 86 | Mar 1, '22 | Breaking on @theterminal: Apple stops all product sales in Russia, stops exports to Russia sales channels, is pulling RT News and Sputnik News from App Stores outside of Russia, an | 1.8× | 0 | 4.3k | 909 | 47 |
| 87 | Dec 1, '22 | Fox Business Network scored an interview with Tim Cook today as he’s on Capitol Hill | 1.6× | 0 | 4k | 754 | 126 |
| 88 | Jan 15, '21 | New story: For new high-end 14-inch and 16-inch MacBook Pros, Apple indeed plans return of MagSafe, the end of the Touch Bar (finally), brighter screens, minor design changes, next | 1.5× | 0 | 3.1k | 488 | 104 |
| 89 | Jul 30, '21 | Well, this is a different perspective on Apple not buying Tesla | 1.4× | 0 | 3.3k | 571 | 132 |
| 90 | Mar 29, '19 | The AirPower wouldn’t even have made a dent on Apple’s bottom line, but cancelling an announced product, no matter how big or small, is a huge embarrassment. Can’t recall them canc | 1.4× | 0 | 3.9k | 565 | 22 |
| 91 | Jan 22, '21 | Apple is planning for the return of the SD card slot in the upcoming 14-inch and 16-inch MacBook Pros. This is looking like the “fix everything” edition - with MagSafe also returni | 1.4× | 0 | 3.5k | 323 | 53 |
| 92 | Aug 22, '19 | iPhone Pro detailed: triple back cameras for wide-angle photo/video, on-board AirPods charging, multi-angle Face ID that work flat on a table, improved waterproofing & shatter | 1.4× | 0 | 3.5k | 583 | 48 |
| 93 | Apr 17, '19 | The phone comes with this protective layer/film. Samsung says you are not supposed to remove it. I removed it, not knowing you’re not supposed to (consumers won’t know either). It | 1.3× | 0 | 3.3k | 566 | 37 |
| 94 | Oct 26, '21 | The MagSafe oddly isn’t color matched to the space grey models | 1.3× | 0 | 4k | 128 | 33 |
| 95 | Oct 22, '21 | Thick. | 1.2× | 0 | 3.9k | 129 | 24 |
| 96 | Sep 9, '22 | Apple trademarked “Dynamic Island” in Jamaica on July 12th. This wasn’t discovered because of a fascinating reason: you can only search for trademarks filed in Jamaica by going phy | 1.1× | 0 | 3.1k | 320 | 148 |
| 97 | Oct 18, '21 | For those who think the M1 Pro and M1 Max in the MacBook Pro are impressive, the new Mac Pro desktop is expected to come in at least two variations: 2X and 4X the number of CPU and | 1.1× | 0 | 3.2k | 293 | 58 |
| 98 | Oct 18, '21 | It looks like Apple has also silently updated the AirPods Pro with the MagSafe charging case. | 1.1× | 0 | 3.9k | 105 | 22 |
| 99 | Mar 9, '22 | Not sure why Apple is advertising the Mac Studio as “modular.” There’s nothing modular about it as far as I can tell. | 1.1× | 0 | 3.8k | 92 | 19 |
| 100 | Jul 16, '25 | @TheDunkCentral Yeah, scary for their medical staff. | 0.8× | 89k | 4.7k | 65 | 17 |
| 101 | May 4 | You can view all of my articles and Power On columns here from my new author page. You can also sign-up for an email alert and RSS feed. | ⚡ 0.2× | 657k | 461 | 38 | 64 |
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