XOutlier
Download .zipAdd to Chrome

Lenny Rachitsky

@lennysan453k followers

Deeply researched product, growth, and career advice

Open on X
Top outlier
36.5×
Best organic post
Peak views
1.9M
Single post
Bookmarks
154k
Across 99 organic posts
Last scan
Oct 16
Community cache
Posts 99 posts
#DatePost↓ OutlierViewsLikesRepostsBookmarks
1Nov 12, '22Matt Mochary has been CEO coach to @naval, the founders of OpenAI, Notion, Rippling, Robinhood, Coinbase, Reddit, Plaid, Flexport, Opendoor, partners at Sequoia, YC, Benchmark, and36.5×018k2.4k24k
2Apr 15, '25You now get one free year of @cursor_ai, @v0, @Replit, @lovable, and @boltdotnew pro plans with an annual subscription to Lenny’s Newsletter. Yes, you read that right. A year free 30.4×1.9M2.9k2564.2k
3Feb 10, '25The @duolingo team just published their internal handbook sharing how they build product, hire, experiment, and build a brand around "wholesome and unhinged" 🤣👏👌 Lots of good id24.3×1.5M11k1.1k10k
4Jul 23, '25Anthropic co-founder Ben Mann on why he chose Montessori for his daughter: "If this were 10-20 years ago, I'd be lining her up for top-tier schools and extracurriculars. But now I 19.4×1.2M3.2k1932.5k
5Feb 1, '25"The only people who’ll remember you worked late are your kids.”14×887k6.8k6221.3k
6Oct 3, '23The first 10 hires across 20 top B2B startups13.5×854k2.9k3591.8k
7Sep 26, '23How @Linear builds product: 1. No product managers, just a head of product. PM duties are distributed across engineering and design. 2. No durable cross-functional teams. Teams ass13.2×838k2.4k2381.7k
8Jul 11, '25Product management is becoming the new bottleneck according to @AndrewYNg "I don't see product management work becoming faster at the same speed as engineering. I'm seeing this rat10.6×671k2.2k2342.5k
9Jul 25, '23Shopify's product team has a neat framework for clarifying responsibilities on projects. It's called the AAA framework. Each team member is assigned one of three roles: 1. Aiming: 9.5×605k1.9k2032.6k
10May 28, '25Hug your designer9.1×575k1.9k203515
11Sep 20, '25Super underrated book for founders8.6×543k5.1k2384.3k
12Mar 5, '23Wish there was a manual for running a company? @chughesjohnson (long-time COO of Stripe) just wrote one, and it's incredible. It's called "Scaling People", and it's coming out Tues8.5×539k2.7k1512.3k
13Nov 12, '23I'm excited to bring you a very special episode with @bchesky, co-founder and CEO of @Airbnb. Brian is one of the most inspiring, driven, and first-principled thinkers on product, 8.5×536k1.2k1351k
14Oct 28, '25An engineer at @Blocks (formerly Square) has an AI agent watching his screen all day. The engineer will discuss a feature with a colleague on Slack. A few hours later, the agent ha7.9×503k1.4k1382.1k
15Jul 25, '25My absolute favorite new startup as a homeowner: For $199/month, you get: - 90 minutes of handyman every month - Weekly package/return pickups - Scheduled maintenance of your air f7.2×455k2.4k752.8k
16Sep 26, '25100% agree, and also, I think it was @Naval that gave this additional advice that has always stuck with me: Once you're successful, you start getting invited to events, talks, coff7.2×454k2k1251.1k
17Aug 5, '22Compelling read (via @tferriss 5-bullet friday) on how influencers become brainwashed by their audiences. e.g. "Nicholas Perry when he first started making mukbang videos. Bottom: 6.9×05.5k1.4k1.6k
18Jun 26, '25What's a tool you (or your friend/colleague) vibe coded, that you actually use regularly in your work or life? Looking for examples of real use-cases that stick, vs. just sound goo6.5×414k1.2k571.8k
19Mar 21, '23A glimpse into the inner workings of how @duolingo builds product—including their unique org structure, design review process, OKR cadence, resource allocation system, team rituals6.4×403k1.6k1431.5k
20Aug 5, '25How Zapier measures AI fluency, role-by-role6.3×400k1.7k1103k
21Jan 25, '22I’ve now angel invested in 140+ companies. Here's what's most surprised me about angel investing so far 🧵6.3×04.5k6443k
22May 22, '24A reminder of the power of simplicity (h/t @tferriss)6.1×389k2.3k181861
23Jul 11, '22My biggest surprises from researching how 50 of today's biggest consumer companies came up with their startup idea: 1. Only 1 company came up with their idea by talking to customer6.1×04.6k8712.7k
24Sep 12, '23Though there will never be a foolproof formula for finding product-market fit, here’s my best attempt at creating a guide for B2B startups that'll save you much time and pain. It's5.9×372k1.3k1831.2k
25Oct 14, '25Everyone should be using Claude Code more PMs, marketers, designers, founders, parents. Everyone. The trick is to forget that it’s called Claude Code and instead think of it as Cla5.8×370k2.1k1943.7k
26Nov 13, '23.@bchesky on how fast-growing companies become slow bureaucracies5.8×369k1.6k1961.1k
27Dec 27, '22If you read just one of my posts this year, read this one. My all-time most popular posts and podcasts, categorized and organized: 1. Building product 2. GTM 3. Growth strategy 4. 5.6×353k1.6k1931.9k
28Nov 14, '22What's something under $100 that you bought (or were gifted) that makes you very happy? Can be work stuff, kitchen stuff, books, gadgets, subscriptions, experiences—anything at all4.5×02.4k1312.5k
29May 13, '21Eight ways to make money: 1. Sell a thing 2. Rent a thing 3. Take a cut 4. Charge a subscription 5. Charge based on usage 6. Sell a service 7. Advertising 8. Charge on % of assets 4.3×03.5k6041.8k
30Jul 16, '24YouTube is eating podcasting4.1×261k1.4k129379
31Oct 11, '22All of my GTM and growth strategy research summarized in one image:4.1×02.8k3452.2k
32Jul 22, '24Best explanation I've seen of what makes a "brand" By Scott Thomas, via @jessicahische3.9×250k1.3k1112.4k
33Nov 7, '24Shopify is wild: - Their core product team bans KPIs - They optimize for churn - They keep multi-year holdouts for every experiment - The product roadmap is driven not by metrics a3.8×244k1.2k901.6k
34Jul 21, '25The top 20 most mentioned books on my podcast3.6×226k1.6k1072.6k
35Dec 20, '23People talk about first-principles thinking, but most people don't really know what it is or how to apply it. In this week's essay, I do my best to explain it, give you a practical3.3×209k1.1k1312k
36Aug 9, '20What’s the best career advice you got in your 20s?3.2×02.1k3061.1k
37Jun 24, '20What to look for when evaluating a start idea 1. 🤤 Product-Market Fit 2. 🌎 Market size 3. 💥 Why now 4. 👋 Distribution 5. 🤝 Team 6. 🛡️ Moat 7. ⚙️ Business model (read on)3.1×02.3k4571.4k
38Sep 23, '24I’m excited to announce a partnership with @Perplexity_AI. Starting today, all Lenny's Newsletter paid subscribers will get a free year of Perplexity Pro. For just $150/year, a pai3.1×198k1.2k43447
39May 2, '25If you're looking to level up your writing skills, these three books have helped me the most3.1×198k1.9k1153.3k
40May 26, '20After ten months of a free newsletter, and now six weeks into paid, this thing is for real: 🙏 ~450 paid subscribers 👋 ~13,000 free subscribers 🤯 ~$56k ARR (before fees) For anyo3.1×02.7k2371.4k
41May 7, '24The definitive list of startup pivots Details behind 30+ pivots, including how they knew it was time to pivot, how long it took them to pivot, how they found their new idea, and mo3.0×193k1.3k1871.8k
43May 30, '25If you're frustrated at work, consider joining a smaller company3.0×188k1.6k155522
44Mar 14, '23I’m going to be a dad 🎉 😍💖 Exciting, and scary! I want to try to take a month off in June, but since I don’t get parental leave (downside of solopreneur life), I’m putting out a3.0×187k1.7k1058
45Apr 8, '25"Evals are emerging as the real moat for Al startups." — @garrytan (YC CEO) "Writing evals is going to become a core skill for product managers." — @kevinweil (OpenAI CPO) "If ther2.9×186k1.5k1462.4k
46Oct 12, '21Seven ways to get attention for your product Read on for 60+ examples 🧵2.8×02k2721.4k
47Mar 25, '25Very excited about the upcoming (and recent) AI leaders on the pod: - @kevinweil (CPO of OpenAI) - @8enmann (co-founder of Anthropic) - @mntruell (CEO of Cursor) - @_mohansolo (CEO2.8×178k1.5k64633
48Jul 21, '21Why now? If you're a founder, you've heard his question from investors again and again. But how essential is it to have a strong "why now", and why does it even matter? After study2.8×02.1k3611.2k
49Mar 10, '22Product Managers: What's in your software stack? What do you use to organize your roadmap, track todos, write specs, brainstorm, communicate, etc.?2.7×01.6k1531.5k
50Jul 31, '25Sometimes it just takes time Congrats @zoink and the whole @Figma crew 👏2.6×165k1.6k150683
51Nov 23, '21Most important metrics to track when building a consumer business 👇2.6×01.8k2501.3k
52Jul 26, '22I've just published a completely revamped playbook for finding your first 1,000 users. This is based on researching 100+ B2C startups, talking to 30+ founders, and collecting tons 2.6×01.5k2201.5k
53Jul 26, '25Guys2.6×162k2.4k30308
54Aug 23, '22I made a handy summary of all of the ways to grow your product.2.5×01.6k1951.5k
55Apr 20, '20Consumer app founders: How did you get your first 2,000 users?2.5×02k2541.1k
56Jan 7, '25If you haven’t been paying close attention over the past six months, you may have missed the rise of tools like @Cursor_ai, @Replit, @v0, , and other new cutting-edge AI tools that2.5×160k1.2k891.9k
57Aug 24, '21The GTM motions of 30 B2B startups, then and now2.5×02.1k317993
58Jul 10, '19Managing up is an essential skill at every level (even CEO). It enables you do your best work, and get the recognition you deserve. A few tips for managing up well (thread 👇)2.4×02.1k393865
59Nov 20, '19After months of work, dozens of interviews, and countless hours – I'm very excited to release part one of a truly epic research project I've been quietly working on: "How to Kickst2.4×01.9k360878
60Jun 29, '20What is good user retention? Advice from the experts: • Consumer Social: 25%👌 45%🔥 • Consumer Transactional: 30%👌 50%🔥 • Consumer Subscription: 40%👌 70%🔥 • SMB / Mid-Market S2.3×01.8k2741k
61Apr 26, '22I asked 25 of the smartest investors I know what they consider GOOD and GREAT growth rates by company stage. Here’s what I learned 🧵👇2.3×01.5k2341.2k
62May 4, '2114 habits of highly effective Product Managers A thread 🧵2.3×01.7k2711.1k
63Jul 12, '22One of the most counterintuitive parts of launching a large B2C business is to start with a *very* narrow audience. In part 2 of my 6-part series on kickstarting and scaling a cons2.2×01.7k2471k
64Mar 4, '25Milestone: 1,000,000 subscribers 🙌💖🙏2.2×139k1.6k2185
65Oct 30, '25Who did this?2.2×137k1.9k70234
67Oct 2, '25Replit right behind OpenAI and Anthropic, wow @amasad2.1×130k1.1k65348
68Nov 3, '21Growth—a primer 🧵 1. Experimentation 2. Growth strategy 3. SEO 4. Performance marketing 5. Virality 6. Conversion optimization 7. Data and SQL Read on 👇2.0×01.2k2021.2k
69Aug 10, '22In my research into the product-market fit journeys of the most successful B2C startups, I found that there are essentially five archetypes of finding PMF: 1. Lightning in a bottle2.0×01.4k1961.1k
70Jul 29, '20Crossed 1,000 paid subscribers today. Now making a living off 1,000 true fans. What do you know.2.0×03.2k80181
71Nov 15, '22I’m kicking off a new series where I share how the best product teams build product. First up, @Figma. I sat down with @yuhkiyam to learn about their planning process, how they use2.0×01.4k1031.1k
72Apr 17, '21The 7 distinct types of product virality (aka how your product can spread): 1. Online WOM: Learning about products through mentions on social media (e.g. @joinClubhouse) 2. Offline1.9×01.4k252878
73Jun 22, '21When raising money, investors are increasingly looking for your unique distribution advantage—how you get to your target market more cheaply and quickly than your competition. Here1.9×01.6k300735
74May 12, '20New post 🔥 An investigation into how the biggest consumer apps got their first 1,000 users. Tons of learnings, including that just 7 strategies account for every big consumer apps1.8×01.5k317618
75Nov 16, '21What is product management? A thread 👇1.8×01.2k206946
76Aug 3, '21How marketplaces (generally) win: 1. Deliver a much more convenient experience 2. Deliver a significantly cheaper product 3. Unlock desirable supply and then build a market around 1.8×01.7k267641
77Aug 1, '20A thread of my biggest surprises and takeaways from researching successful early B2B growth strategy Read on 👇1.8×01.3k234822
78Jan 11, '22Seven ways to differentiate your product: 1. Be the cheapest 2. Be the highest quality 3. Be the most convenient 4. Be the safest 5. Sell a proprietary product 6. Sell something th1.8×01.6k266635
79Jan 22, '20How do you know if you have that fabled ✨Product/Market Fit✨? I've collected the top 10 best descriptions of PMF I've come across in the thread below, sorted by most to least concr1.7×01.1k244760
80Dec 3, '20Product Managers: What's in your software stack? What do you use to organize your roadmap, track personal todos, write specs, brainstorm, communicate, etc.?1.7×01.2k59792
81Jun 16, '21Really excited to finally share a post I've been working on for a while, which went live today on Future—@a16z's new media site. It's a guide to helping you choose your North Star 1.6×01.6k192542
82Oct 8, '20As someone working on growth at Airbnb, I've always been fascinated by –– a tiny startup in the Netherlands that became one of the greatest acquisitions of all time through world-c1.6×01.4k239564
83Jun 1, '21It takes longer to find PMF than you may expect. Here's how long it took some of today's fastest-growing startups to feel like "this is going to work!" after launching: ✔️ @DoorDas1.6×01.4k329434
84Apr 7, '21Today marks exactly one year since I moved to a paid newsletter. Since then: ✔️ Published 80+ posts ✔️ Subscribers grew from 8k to 58k ✔️ I've gone from zero to now making *twice* 1.6×01.4k82720
85Oct 7, '20Looking back at the most successful consumer startups of the last 10 years — most companies achieved initial scale by excelling at just one of three growth "lanes": 1. Performance 1.5×01.1k226658
86Dec 29, '20If you work on a consumer subscription product (like a Headspace, Spotify, Pocket, Masterclass, etc.), what metrics do you watch most closely? What are your primary KPIs?1.5×01.2k74750
87Apr 26, '21Take rates of 40 marketplaces, platforms, and more. Takeaways and surprises in thread 👇1.5×01.2k163638
88Sep 14, '20The jobs of a Product Manager (a sneak peek at tomorrow's post)1.5×01.5k199441
89Sep 30, '20The clearest sign of finding product-market fit is feeling "pull" from the market. But what does "pull" look like? 👇 Read on 👇1.5×01.2k206595
90Oct 21, '20I'm now earning a higher salary from this newsletter than I did at my last tech job (PM Lead at Airbnb) 🤯1.3×01.9k52166
91Apr 2, '19I wrote something about my time at Airbnb1.3×01.2k220299
92Jul 23, '20Shopify in 20061.3×01.8k17296
93Feb 1, '21✨ Announcement ✨ I'm launching a cohort-based course on Product Management. I'll teach live classes, sharing everything I've learned about being a great product manager, with the g1.2×01.2k96365
94Jan 8, '22Genius fundraising hack: Find an investor's Calendly URL by trying their Twitter handle, and just book a meeting. With so many investor meetings, it's easy to forget you never sche1.1×01.3k54270
95Jul 30, '19Tech companies that we don't hear much from, but who have been crushing it 1. @Atlassian - 4x in past two years 2. @adobe - 3x in past three years 3. @Etsy - 7x in past three years1.0×01.3k218130
96Aug 10, '21The three jobs of a product manager1.0×01.3k131215
97Jul 8, '19What’s the difference between a first-PM hire vs 25th PM hire? 1st PM needs to: * Embrace change * Ship quickly * Help with hiring, sales * Be jack of all trades 25th needs to: * E1.0×01.3k184127
98Jan 9, '22Had a startup idea come to me in a dream: We pay a lot of attention to spiders. What if we put ads on spiders?1.0×01.4k9122
99Jun 7, '22💥BIGGGGGGNEWWWSSSSSS💥 I've launched a podcast! The first two episodes are now live—with @joulee and @shreyas 🎉 If you like my newsletter, you’ll love this podcast. Here's a peek0.9×01.2k74127
100Sep 4, '22Love this story from @figma's early days, from @clairetbutler0.9×01.1k82227
101Oct 14There’s way too much AI hype right now. So @noamseg and I are launching "Hype(less)," a research project to showcase the most genuine, impactful, and repeatable AI workflows that h0.3×21k33637254

Scan another creator

@
@karpathy@levelsio@paulg@naval@marclou@illyism

Run this on any account.

XOutlier builds this table for every public profile you open on x.com, with live data and every post, not just the top 50.

Add to Chrome Download .zip