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Katarina Batina

@katarinabatina84k followers

VP of Design @shopify

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Posts 97 posts
#DatePost↓ OutlierViewsLikesRepostsBookmarks
1Dec 27, '21Just realized Mario had his own castle full of NFTs.696×018k1.8k132
2Jul 10, '24Dreams can come true: I designed a standing desk with no legs or interface and it actually works.189×463k2.8k74826
3Jul 10, '24Apart of an office redesign I just wrapped up. Inset media display shelves inspired by the bookshelf at David Zwirner on W 20th.66.1×162k1.8k54730
4Feb 11, '20I recently codified my thoughts on a framework for speaking about product design projects. I don't think there's a one size fits all approach to these things, every company is look23.1×031529177
5Jan 5, '21My annoyed girlfriend over dinner this evening: “design Twitter spilled into the real world today regarding this CIA branding thing, don’t most those designers work at FB, Instagra22.3×0624289
6Oct 21, '23Welcome to ⁦@shop⁩ ⁦@Nike⁩ 🏋️‍♀️20.8×51k6733
7Oct 7, '25Whatever the design equivalent of @tbpn is needs to report on this16.7×41k206229
8Jul 11, '24I thought desk-core died with the pandemic but glad to hear it is alive and well. A lot of you asked for details here are the important bits: The desktop: 2 sheets of architectural14.6×36k2188122
9Oct 14, '23It's really funny though11.9×29k280939
10Aug 18, '25Have we collectively decided what we’re all going to do with our mobile web bottom navs with iOS26? Things be lookin bleak. Methinks the hamburger is plotting a return…11.6×28k161452
11Feb 3, '21Remember: the stock market isn’t the economy and design twitter isn’t the design industry10.4×0300153
12Oct 20, '25I'm so excited to announce that applications are now open for our Design Apprentice Program @Shopify. Many years ago someone took a chance on me, they made a bet on what I might be10.3×25k1311870
13Nov 2, '25I haven’t yet fully grappled why I was moved to tears when I read @soleio’s draft, but it certainly made me feel, and that’s good. It’s worth your time ♥️🐝🍯6.7×16k30119
14Nov 29, '24Lots to love about shopping Black Friday on @shop this year...and if you're looking for gift ideas, check out the Holiday Edit 👀6.6×16k53617
15Oct 6, '23I think I’m ready to declare bankruptcy on design portfolio presentations: Keep the deck Bring your files and let’s just talk about the work6.6×16k94113
16Aug 20, '24So proud of the work from @shop design team! (we're hiring by the way) If you're passionate about prototyping and deep level craft, drop us a note . We're also looking for folks wh5.9×14k130677
17Apr 3, '20Yesterday was one of the most challenging days in my career. COVID-19 has had a catastrophic impact on our business and yesterday ClassPass had to furlough/layoff half of the compa4.8×065317
18Oct 13, '21Its been 1 year since I joined @shop @shopify and w/o getting all sappy I just wanna say: its the best company w/ the best people and one of the MOST talented design teams We’re bu4.6×013312
19Oct 13, '20New fit new gig: Day one at @Shopify wooooooo4.4×010201
20Sep 30, '21Just did a live broadcast to 10,000 people @Shopify, this place rules AMA4.2×012004
21Mar 28, '23The Ace Hotel was so clearly designed by men for men it it’s comical. No storage, no shelves, no surfaces. So I just hang my clothes from hooks like I’m in a freshman dorm? Cool.4.1×10k5304
22Apr 5, '22I was on my very first podcast. There's an accompanying video meaning my penchant for talking with my hands is fully captured 😄 Pleasure talking with host @LolaOye and colleague @3.9×076612
23Apr 4, '23Oh no nyc startups downtown too lol3.7×9.1k4601
24Mar 1, '23Honestly never would have expected to get to work on the edge of something new. So proud, so excited! No words! Let’s goooooo 🚀3.7×9.1k6001
25Apr 11, '22A few months ago @carlrivera @jericksondesign and myself sat down to talk about why being design driven as a product organization makes sense for us @shop and @Shopify @ShopifyUX I3.7×074215
26Apr 11, '23Find yourself a colleague who wont be phased by your runaway nose bleed during a call3.6×8.9k4802
27Sep 2, '20👋Today is my last day at ClassPass, it’s been a fantastic experience with one of the strongest teams I’ve had the opportunity to work with. 👀I’m looking forward to the future and3.4×08005
28Oct 22, '22Note to EV designers: No, electric cars don’t “need” a grill for engine air intake, but that doesn’t mean we have to get rid of them. The front of all EVs look like Voldemort right3.4×08350
29Feb 9, '22Is there an open source version of Wake or Pixel cloud out there. Maybe @jsngr knows 🙏3.4×043220
30Apr 30, '25Thanks to everyone who came out last night for @shop x AI demo night. Big shout out to @jaytel @MSchwaibold for hosting and BIGGER shout out to our speakers @adamho @judson @HipCit3.1×7.6k76518
31Mar 9, '23I’m feeling that 2010s energy right now: ⚫️ New UI paradigms coming out of the woodwork ⚫️New technologies ⚫️ One layer design challenges lol ⚫️ Dope communities popping up like Po3.0×7.2k5833
32Jul 26, '23No two brands are the same. Wonderful work by the @shop team! Special shout out to @allanyu_3.0×7.2k2921
33Apr 21, '24Me in bed looking at my phone after I wake up before my alarm goes off.2.9×7.2k4722
34May 15, '23Grateful for the opportunity to reflect on a bunch of things that are on my mind and give love to the people who inspire me the most. Thanks @theloversmag2.9×7.1k6420
35Apr 8, '22Unknowingly showed up with the Elizabeth Holmes starter pack to work today: 1. Was sick last week so my voice is low and raspy 2. Wore a black turtle neck 🤣2.9×08410
36Sep 11, '19Happy to share that on Monday I joined the team @classpass where I’ll be supporting the talented product design team. (And were growing! Hiring senior product designers and researc2.8×07202
37Jun 4, '24So proud of everyone on @shop for this campaign for #ShopWeek ! Heavy lift for a small but might team! Big ups to @harrycopeman @maxkaplun @pedrotgimenez and the gang!!! Go see for2.6×6.5k79129
38Jan 26, '21I’m excited to share that I’m now working with the @shop team at @Shopify helping shape the future of...you guessed it: Shopping. We’re excited to do shopping right: mobile first, 2.6×06324
39May 11, '23I think the pendulum swung to far in showing every step of the design process. Here's to all the sizzle-forward portfolios I'm seeing from various designers, this one is pretty dop2.5×6.2k39014
40May 27, '25Gave a talk at @Shopify a few months ago highlighting seminal design work from the last decade and @jasonyuan DEFINITELY made the cut.2.5×6.1k62024
41Aug 12, '19Life update: A week ago we decided to pack up our life in NYC and move to the countryside. Not sure what’s next but we’re enjoying the scenery in the meantime.2.4×06901
42Apr 11, '20What deep reptilian part of my brain is telling me these gloves are a serious vibe and necessary purchase?2.3×05515
43Jun 28, '24The @shop design team had a bit of a schedule conflict with Config this year on account of @Shopify Summit but we had a great time 🔥 So fun to hang with this amazing team IRL2.3×5.6k6312
44May 6, '22Alright sorry folks I’m joining the great resignation: I’ve chosen to leave tech to become team principal at @AstonMartinF12.2×05902
45Nov 26, '20When people ask me if I like hikes2.2×05441
46Mar 15, '23When asked to bring our chat based shopping ai to the web I said "we can do better." Introducing a shopping copilot with a visual canvas to help you shop with ease. Designed with l2.1×5.1k4556
47May 4, '23You’ve all heard by now, 20% of my colleagues let go from Shopify today. These are fantastic, talented people. If you’re looking for designers, eng, product folks please dm me if y2.0×5k3610
48Feb 14, '20Me: feeling vulnerable, deciding to tweet a practical thought about how to talk about the work we do and it’s deep impact on organizations big and small. Everyone:2.0×05522
49Apr 25, '23Artists didn’t stop painting after the camera was invented. Technology has never been able to usurp art. Artists will use AI to generate images to critique itself, etc. The alarmis2.0×4.9k2612
50Mar 31, '25Things are getting absolutely twisted in @shop this week. You crazy for this one @lukedupont!2.0×4.9k3726
51Feb 10, '23I’m sorry to report but… 98% of custom fonts in apps look like absolute garbage. Unless you’ve paid a foundry $$$$ to spend the hours perfecting it, it’s just…not cute.2.0×4.9k2702
52Dec 29, '21It would absolutely be my karma to rip on crypto fanatics, then have my first tweet about crypto go viral and as a result have people on twitter thinking I’m a crypto nut 🤌2.0×04610
54Apr 6, '21Volunteering at the non-profit community barn where I'm learning to ride horses by doing some gR^fik diZajn and it was so...relaxing, peaceful. Nice to make things when it's not ab1.9×05204
55Aug 15, '23Yes. This is what design shaping strategy means. This is how we work @shop and I wouldn’t have it any other way. It’s not for every designer but it’s an incredibly empowering envir1.9×4.7k3105
56Jun 13, '22Hardest part about moving back to Seattle after living in NY for 8 years? No breakfast sandwich culture. I called a spot to order a ham, egg and cheese on a bagel and the dude was 1.9×04800
57Aug 27, '25So excited that this vision has finally come to life. Watching @MSchwaibold @jaytel and the crew grow over the past few years had me increasingly convinced they needed to join us a1.8×4.5k4432
58Nov 2, '25Ever wonder why all of the ai chat experiences have a limited max width resulting in a lot of whitespace on desktop? Rules of great typography of course! Ideal reading length is ab1.8×4.5k38028
59Sep 20, '20Apple Staff jacket found in an upstate antique store. I feel like @HipCityReg might need1.8×04413
60Mar 17, '24Need for projector: 0 Sudden need to own one: +1,0001.7×4.3k3104
61Jun 8, '23He walked so Apple could run! Huge, huge amount of gratitude to @joeyabanks for years of relentless work to make designing software for Apple products seamless 👏 I think HE deserv1.7×4.1k3821
62Sep 8, '20I'm pouring one out today for @totokaelo which is closing it's doors. It started as a boutique in Seattle that was one of the only stores in the city that had a unique point of vie1.7×04102
63Aug 6, '18After almost 5 years I will be moving on from Artsy. It’s been an amazing ride, flowing between design and product work. I’m humbled to have worked on some amazing projects with su1.7×04600
64Nov 14, '19Workouts in the postmodern era: watching my bitmoji do burpees while I lay in bed.1.6×03932
65Mar 10, '20Added "A Guide for Speaking about Product Design Projects" to Medium because I couldn't find an alternative lol1.6×026013
66Apr 24, '25Super excited for @shop x to host a wonderful crew to speak on design x ai in New York next Tuesday. We've got an incredible lineup with @elirousso @lukedupont @adamho @judson @Fic1.6×3.9k2473
67Feb 15, '23Keep it balanced y’all1.6×3.8k4018
68May 19, '23Designers: craft is back fuck yea! Also designers: You’re not allowed to engage in critique about craft Like it can be both. You can know craft isn’t a differentiator for products 1.5×3.7k3101
69Nov 4, '25One of the most underrated/under cared for interactions in most products is bookmarking. Saving the scraps of the internet I enjoy and coming back to them is how I spend a good chu1.5×3.7k44121
70Dec 20, '24Shutting my laptop after the last meeting of the year1.5×3.6k3611
71Jun 16, '25I think I’m ready to put “vibe” away. She’s tired, let’s let her rest and come back anew.1.5×3.6k4311
72Nov 25, '24Couldn't be more excited to be welcoming @raffichill to the @shop design team today! Let's gooooo 🚀1.5×3.6k4502
73Aug 18, '22New lewkkkkkkk 💅 Great work to the team and @maxkaplun1.4×03123
74Feb 23, '16Had a chance to speak with @wakeinc about how we work @artsydesignteam--interview by @jordankoschei1.4×03450
75Apr 13, '22My toxic trait1.4×03500
76Nov 28, '24Brands have never looked so fresh on mobile…@jonrundle cooked on this one for @shop 🍳1.4×3.4k4309
77Jun 28, '16We're live! @artsy Live Auctions is now launched and the bids are flying on @phillipsauction1.4×02880
78Feb 24, '232yrs @Shopify @shop and I’ve gone from being late/sus about the newest thing on the horizon to building on the horizon 🌅 Can’t say I ever expected to find myself here but when you1.3×3.2k3600
79Jul 15, '22Users rarely have “problems”. They have: 1. Stuff they gotta to do 2. Stuff they wanna do Maybe if we stopped making everything into a “problem” we can make the stuff people gotta 1.2×03311
80Mar 16, '22Are these glasses web3? 🤔1.2×03200
81May 8, '25Design at the speed of conversation. Still in my mind one of the most differentiating skillsets.1.1×2.8k2416
82Aug 3, '21401 Broadway: easily one of the most legendary workspaces in New York. An unassuming family owned building that has one of the most spectacular views of the city. I miss it 🖤1.1×02702
83Mar 31, '23Big, BIG ups to @FictiveCameron and the @fictivekin crew for an amazing conference. What a moment 🖤1.1×2.7k2702
84May 21, '25Fresh set of updates for @shop. Amazing work from the team!1.1×2.7k4519
85May 19, '21Wow...I think we are all WELL aware but @browsercompany is literally doing THE MOST when it comes to fixing everything that is completely backwards about web browsing. Thanks for l1.1×03400
86Aug 27, '21Summer Fridays at Shopify might be over by my Summer Friday looks are here to stay1.1×03200
87Dec 15, '21I hate to upset anyone for whom this is news to but: Recruiters are _rarely_ emailing you personally. Candidates are sourced en mass, automated campaigns meant to look personal are1.1×02801
88Jul 27, '23The team has been hard at work evolving @shop’s story and I’m so thrilled to share it with all of you. Huge shout out to @_LindsayCraig @maxkaplun and the rest of the team for all 1.0×2.5k2601
89Dec 27, '21Immigrant parents always reminding me to stay humble: holiday gift cards get used for sweeping up crumbs, design awards get used as doorstops1.0×03000
90Jan 4, '21See this is why you don’t return to work on a Monday after a long break...I’m heading back tomorrow, letting all the kinks work themselves out before I head back lol.1.0×02710
91Mar 22, '23Catching up on reading and finally got to this piece from @davidhoang. Technology’s is wonderful, AI is mind bending…you know what is constant? The desirability of things made with1.0×2.5k2335
92Jan 27, '21I'm thinkin' I totally nailed no meeting Wednesdays1.0×02500
93Oct 30, '24Grab those @perplexity_ai snacks on @shop1.0×2.4k2901
94Mar 11, '20Repeat this slowly: WFH is not a content marketing opportunity. WFH is not a content marketing opportunity. WFH is not a content marketing opportunity. WFH is not a content marketi0.9×02320
95Feb 9, '23Very cool, very excited to be apart of this launch @shop. It broke my brain at times but I think that’s what it’s supposed to feel like when you do something truly new. Come one, c0.9×2.2k3411
96Nov 11, '21A lamp I designed in school, 2010. The week I leaned I’m never going to be an industrial designer 😂0.9×02400
97Jan 8, '19Very excited to share the new wordmark I created for @outmagazine in order to celebrate the new direction of the publication, lead by their new editor-in-chief @pfpicardi.0.9×02130
98Aug 1, '24Pick your weapon0.8×1.9k3400

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