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Jason Fried

@jasonfried5.3M followers

Started & runs 37signals (makers of Basecamp, HEY, and ONCE). Non-serial entrepreneur, serial author. DM or email me at jason@hey.com.

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Oct 16
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Posts 96 posts
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1Sep 3, '19When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found. It’s a shakedown. It’s ransom. But at least 26.8×030k9.2k515
2Dec 23, '19If your company requires you to work nights and weekends, your company is broken. This is a managerial problem, not your problem. This is a process problem, not a personal problem.15.9×019k4.6k742
3Dec 3, '23I've served on three boards. One was a prominent private university. One was an exceptionally fast growing company about to go public. One was a small private company that owned th14.6×2.4M3k3212.1k
4Dec 17, '24Big week. @elonmusk goes 2 for 2 for us. 1. Found myself in the middle of a wildfire. Bad situation. Putting out spot fires the next day, loads of smoke. Had N95, but wasn't doing 9.5×1.6M8.6k860440
5Jun 6, '23What an interesting moment. We're staring at two distinctly different visions of the future. They may co-exist, but they are radically different takes on what's modern, what's curr7.9×1.3M2.5k425740
6May 11, '23What do they got? A big team, lots of money, a strong brand, seemingly unlimited resources, panache, reputation, all that. They’re established. They’re your competitors. You want t6.8×1.1M4.4k8482.2k
7Jun 9, '17Pathetic… even Apple is promoting workaholism now. Check out this ad for their Planet Of The Apps show.5.1×03.7k2.1k0
8Nov 12, '19LAUNCH: Today we launch Basecamp Personal - a completely free version of Basecamp designed with freelancers, students, families, and personal projects in mind. Use it for hobbies, 4.9×05.3k1.3k390
9Sep 23, '23Thoroughly inspired by the business side of the @elonmusk biography. Most overused and inaccurately applied word in the book: Reckless. I find most of his business decisions snugly4.8×799k2.2k241613
10Feb 5, '14Prediction: If Github ends up selling itself one day, Microsoft will be the buyer.4.2×03.4k1.7k21
11May 21, '25If I had to guess, whatever they make together will not have a screen. This would be the true divergence from devices today. Screens are obvious, breaking away would be the move. S3.3×559k1.7k50390
12Jun 5, '18Rename “cookies” to “trackers” and you’d see some progress. Who wouldn’t want to “accept cookies”?! Has anyone ever turned down a delicious cookie? But who would want to “accept tr3.3×03.6k1.3k14
13May 22, '24Good time to preview the next ONCE product. We're calling it Workbook. You know, it's really easy to publish short form content on a variety of social platforms. And individual blo3.1×518k2.6k2521.2k
14Mar 3, '21Company culture is not written down, it’s acted out. A company’s culture is a 50-day moving average of *how it is*, not how it thinks it is, wants to be, or was supposed to be.3.0×03.7k763248
15Feb 6, '206 years ago we went all-in on Basecamp. One company, entirely focused on one product. Today we’re announcing we’ve changed our mind. The best Basecamp ever - Basecamp 4 - is coming2.9×03.9k433195
16Aug 4, '18Instead of a hackathon, try a sleepathon. You’ll be better off.2.9×03.7k91818
17Nov 28, '17You can only iterate on something after it’s been released. Prior to release, you’re just making the thing. Even if you change it, you’re just making it. Iterating is when you chan2.9×02.8k1.3k29
18Oct 17, '19Top skill for entrepreneurs: Being great at ignoring what everyone else is doing.2.9×03.5k771195
20Nov 22, '24A passage from the Tao that’s frequently worth revisiting.2.8×469k7.9k8273.3k
21Dec 2, '17Productivity is for machines, not for people. There’s nothing meaningful about packing some number of work units into some amount of time, or squeezing more into less. Think about 2.8×03k1.1k6
22Oct 15, '19When I was starting my first business, I remember using a totally large random number as my first invoice number to make it seem like I’d sent *a lot* of invoices before. Hands up 2.7×04k28362
23Dec 14, '20You don’t sharpen your skills with resources, books, or articles. You sharpen your skills with practice. If you want get better, go do the thing.2.7×03.3k680220
24Oct 11, '24It's remarkable how unliked Jira is. Hard to come up with another piece of software that seems so universally panned by people who have to use it, yet has clearly proven popular. I2.6×428k1.7k43531
25Jul 2, '24Today's the day: Writebook is here! And it's free. Blogging and posting on social is easy. But why is it so hard to publish a whole book on the web? It’s not anymore. Writebook is 2.4×406k2.3k3231.6k
26Aug 23, '18I don’t 100% agree with anyone - not even myself. I’m always surprised when Person A disqualifies Person B as a source of learning simply because Person B said/did something that P2.4×02.8k86026
27Sep 25, '25A young entrepreneur in his mid-20s just emailed me asking for some $$$ advice. He just sold a business and ended up with a couple million in liquid cash. He wanted to know if he s2.3×393k2.6k97754
28Feb 8, '20Ideas are never in short supply, focus is.2.3×02.8k689134
29Jul 12, '24It took me a while to fully realize the value of something my company achieved years ago, and continues to savor today. It’s one of our greatest quiet advantages, full stop. It’s n2.3×380k2.2k2671.5k
30Apr 11, '20After 10 years, our office lease is up July 31. Our landlord just asked if we’d like to stay through the end of the year. WITH A ~30% INCREASE IN RENT. During a pandemic! Commercia2.3×03.4k24441
31Feb 27, '20Giving out equity in startups benefits ownership way more than employees. It allows the owners to push employees harder and harder because “you’ve got skin in the game now… you’re 2.3×02.3k337243
32Jul 22, '20People don't have short attention spans. They have short interest spans. If they're interested, they'll give you their full attention.2.3×03k531140
33Aug 10, '18When making something new that clearly competes with something that exists, gravity will pull you towards trying to do everything they do PLUS the new stuff you want to do. I’d enc2.2×02.5k706125
34Feb 7, '25Real profits, shared. One of the most rewarding things about running a profitable business is rewarding others with a share of the profits. For years we've had a profit share syste2.2×361k1.8k95577
35Mar 17, '20Just shared this update with our whole staff. In times like these, businesses need to be the ones that give, not take - especially for employees with kids at home. As school/daycar2.1×02.3k511101
36Jan 4, '24I've consulted. I've advised. I've served on boards. I've done client work. I've written books. I've spoken on the circuit. I've blogged for years. I have to say, I've found no gre2.1×344k1.8k171940
37Nov 13, '13"Here's what our product can do" and "Here's what you can do with our product" sound similar, but they are completely different approaches.2.0×01.5k1.2k30
38May 23, '24Coding in movies vs. real life.2.0×332k2.6k377580
39May 23, '25This is so fucking stupid.1.9×325k3k83170
40Mar 13, '20We just announced that all Basecamp employees get this Friday + Monday off to create a 4-day “get prepared” weekend. Time to think about childcare, elderly care, extra time to go t1.9×02.6k44037
41Jul 28, '18“People are frugal in guarding their personal property; but as soon as it comes to squandering time they are most wasteful of the one thing in which it is right to be stingy.” -Sen1.9×02.3k66076
42Jul 30, '25Just call. Don't schedule, don't send me a link to pick a time, don't show me your open slots, just pick up the phone and call. I'll answer or I'll call you back. I bet we'll natur1.9×316k2k155653
43Jun 15, '20Two years of work comes alive today. Couldn’t be more proud of our team. It wasn’t easy, but it was incredibly fun. And today we get to show the world what we’ve been working on. E1.9×02.3k245157
46May 3, '24I’ve been doing this for 25 years, so I’m often asked why I’m still in it and how I stay motivated. It ain’t the money, as I’ve been fortunate enough to make more than I’ll ever be1.8×295k1.6k138719
47Oct 29, '256-week sabbaticals every 3 years. 4-day weeks May - September. 10% annual profit sharing. 10% liquidity pool in the event of a sale. Full list of benefits, as well as our entire em1.8×294k1.7k38930
48Jul 14, '19Whenever I find myself slipping - not liking how I’m acting, thinking, or reacting - I reread The Manual. It’s the simplest, most profound barely-60 pages I’ve come across. Read it1.7×02.1k136505
49Jun 2, '17Wonderful leadership from @elonmusk.1.7×01.7k7640
50Dec 8, '19Humans don’t have short or long attention spans. They have attention spans commensurate with their motivations. If you don’t care about something then you have a short attention sp1.7×02k47986
51Jan 29, '17I’m sending $100k to & I’ll 2x it if just 100 people email me their donation receipts. jason@basecamp.com1.6×01.3k8050
52Oct 24, '19Out of the current 56 people who work at Basecamp, 33 have been with us for 5+ years. Of those 33, 25 have been with us for 7+ years, and 10 have been with us for 10+ years.1.6×02.6k15459
53Apr 30, '24At 37signals, three is a magic number. Nearly all new product work is done by teams of three people. A team of three is usually composed of two programmers and one designer. And if1.6×267k1.8k2281.4k
54Aug 15, '18In the same way that sound isn’t music, traffic isn’t audience.1.6×01.8k53733
55May 11, '17Seek fewer mentors. Seek more self-confidence. Too many people are stuck waiting for someone wiser to show them the way. There is no way.1.5×01.6k6412
56Jul 29, '19One of my favorite interview questions: “What's something you know you need to get better at?”. It’s revealing.1.5×01.9k234265
57Mar 16, '20Managers… I understand the temptation to want to track your employees’ every moment while they’re newly WFH, but I implore you to trust them to do the right thing rather than assum1.5×01.9k44644
58Oct 1, '18I have the hardest time finishing business books. Many are twice as long as they should be, and are quite repetitive. Super proud that you can read “It Doesn’t Have to be Crazy at 1.5×02k243131
59Jul 5, '19Out of everyone who applied for the Basecamp Head of Marketing job, only one person used an ad on LinkedIn to get an extra ounce of notice. This doesn’t get her the job, but it’s a1.5×02.1k190102
60Jan 12, '18You typically compete more against habits than you do against competitors. In most cases, comfort and familiarity are stronger forces than new, better, and different.1.4×01.6k5794
61Aug 14, '18People often ask “How do you convince customers to XYZ?” Answer: I never try to convince anyone to do anything. There are plenty of people who *want* to do something, *want* to try1.4×01.6k47556
62Oct 11, '19Company culture isn’t a moment in time. It’s not something you write down. Culture is the by-product of consistent behavior. It’s what you do over time. Your current company cultur1.4×01.6k428102
63Jun 17, '20Email tip: If you know someone is very busy, occupied, focused on other things, the best way to get a chance at a piece of their time is with a very short email, not a very long on1.4×01.9k192148
64Oct 7, '17Brilliant interface design. Via @taramann1.4×01.6k5140
65Aug 1, '18When prototyping, always try wackier/quirkier stuff first. The deeper you get into a project, the more conservative it tends to get. Stranger ideas are more at home earlier in the 1.4×01.6k43759
66Jul 20, '17Your company isn't your baby, and your company isn't a family.1.4×01.3k6422
67Nov 28, '17If you want to feel good, brainstorm it. If you want to appear good, test it. If you want to know if you’re any good, ship it.1.3×01.4k5519
68Nov 3, '18A manager’s top responsibility is to shield all the bullshit that happens at work from the people that need to do the work. Managers should be making sure each person on their team1.3×01.5k38384
69Aug 24, '18Generally, nobody at Basecamp really knows where anyone else is at any given moment. Are they working? Dunno. Are they at lunch? Dunno. Are they picking up their kid from school? D1.3×01.4k43763
70Jul 15, '25Loved this 6 hour conversation between @lexfridman and @dhh. Listened to the whole thing on a long drive this weekend. It's well worth it. It's also nice to see so many people disc1.3×221k1.6k45264
71Nov 23, '19The Basecamp Employee Handbook, including all our benefits, responsibilities per role, code of conduct, and everything in between has been reformatted and published for all to see.1.3×01.5k184297
72Jan 11, '19It’s unfortunate that the default response when somebody changes their mind is often “gotcha!” or “told ya!”. A changing mind should be met with praise, not scorn.1.3×01.6k39025
73Jul 9, '19WEB-BOOK LAUNCH: The deepest dive into our unique way of working. No post-its, no backlogs, no sprints, no stand-ups, no velocity tracking, no agile, no scrum, no roadmaps, none of1.3×01.3k331191
74Jan 4, '19The real question isn’t whether you want a new *phone* every two years, it’s do you want a new ~$1000 *camera* every two years? The primary noticeable difference from year to year 1.3×01.7k31119
75Jun 17, '20In homage to the introduction of the iPhone in 2007, we just sent out 2007 more invites for HEY. The next batch will be 1984 for you know what.1.3×02k9919
76Nov 22, '19I find the new @Tesla Cybertruck thoroughly inspiring. This is what groundbreaking looks like. Yes, the market will be the ultimate arbiter of success, but fuck yeah for taking a m1.3×01.9k20418
77Mar 6, '25Idea for @grok and X… let me describe what I don’t want to see in my timeline. Simple plain English. “No AI, no politics, no someone telling everyone else that what they do for a l1.3×209k2k113173
78Feb 19, '21I don’t plan long term because I want to do what I think, not what I thought.1.2×01.6k233130
79Mar 3, '18LinkedIn should be renamed “have 15 minutes for a quick call?”1.2×01.8k2891
80Jul 17, '20People are plenty productive. It's systems that aren't. It's the process, the methods, the overbearing oversight, the absence of trust, the incessant checking-in, the lack of conti1.2×01.4k324114
81Sep 29, '24Decks are worse than documents. Far worse. It's why we don't create decks for internal or external communication at 37signals. Not one. No Powerpoint, Keynote, Slides, whatever. Th1.2×201k1.5k97585
82Jul 30, '20Today’s the last day of our 10-year office lease. What a run. We’ll be entirely officeless for the foreseeable future. Wishing the new tenant all the best, whomever you may be!1.2×02k10830
83Jul 1, '18It doesn’t take talent to do something new. It most certainly doesn’t take experience to do something new. It takes courage to do something new.1.2×01.4k41226
84Apr 1, '20Most salespeople would be better at sales if they studied the buying process more than the selling process.1.2×01.6k24286
85Dec 7, '18You don’t have a brand until someone else tells you what it means. Until then you just have a logo, a mark, a word, a personal vision of what you want your business to be. A reflec1.1×01.4k33066
86Mar 26, '21Attention spans aren’t about time, they’re about motivation.1.1×01.6k18565
87Jul 18, '19Want someone to read the whole thing? Write half as much.1.1×01.4k25633
88Oct 7, '19If you like saying yes, get better at saying no. No gives you more opportunities to say yes to the things you really want to do/make/try/explore/discover.1.1×01.3k30244
89May 21, '20Best way to run a bunch of stuff? Don’t put yourself in charge of everything.1.0×01.5k18672
90Oct 8, '19Busting your ass doing what doesn’t need to be done isn’t a strong work ethic - it’s a strong waste of time.1.0×01.3k28052
91May 14, '20People are asking… “If you go remote, do you pay people differently based on where they live?” We don’t. We pay everyone the same salary (top 10% San Francisco rates, based on role1.0×01.4k20171
92Nov 3, '25Lazygit is exceptionally good software. It's like software's greatest hits. Clear, quick, easy to command, drive-by-keyboard if you want, contrasty, glanceable, peacefully powerful1.0×171k1.8k761.1k
93Jun 26, '25I’ve owned a lot of cars in a lot of categories and I have to say, the new 2026 @Tesla Model Y is the best overall car I’ve ever owned. By a mile. Huge upgrade from the previous Y.1.0×167k1.9k72105
94Jul 11, '19Reviewing applications for our Head of Marketing position. Saw something on a candidate’s CV I’ve never seen before: “Reason for quitting/leaving” on each previous job. I like that1.0×01.4k124121
95Oct 9, '23If you want to feel good, brainstorm it. If you want to appear good, test it. If you want to know if you’re any good, ship it.1.0×164k1.3k202250
96May 15, '20HEY LAUNCH DATE: We will be begin rolling out invites to the ~40,000 people on the invite list starting on June 15, 2020. If you want to get on that list, go to and follow directio1.0×01.3k13367
97Jan 23, '19I’ve often thought about starting a biz conference called “Versus” where every session is a disagreement. We need more debate on stage, and less agreement.1.0×01.4k10815
98Jan 8, '20In 2020, we’re introducing a brand new SAAS product in two flavors, a new content product, and beginning work on the flagship revamp for a 2021 launch. Plus this year we’ll reveal 1.0×01.6k9037
99Nov 21, '17I’m starting to believe nothing should be designed in a day. A design needs to stand up to fresh eyes in the morning.0.9×01.3k2610

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