| 1 | May 31, '24 | 14.06.24. Our Mannschaft is ready... #OptimismBackInScotland #WeCan #Mannschaft | 103× | 1.5M | 12k | 2.1k | 987 |
| 2 | Apr 20, '21 | Does anyone know the lawyer Marks & Spencer is using? | 81× | 0 | 70k | 6.3k | 204 |
| 3 | Aug 17, '17 | 💅 | 56.4× | 0 | 34k | 12k | 2 |
| 4 | May 15, '24 | Not been feeling yourself recently? Been acting a bit weird? Then grab a BRU and watch our new ad. #OptimismBackInScotland #WeCan | 55.1× | 806k | 3.9k | 939 | 204 |
| 5 | Jun 20, '23 | Free BRU to all ground staff if they manage to get the water off this pitch🤞🏴 #Hampden #SCOGEO | 51.2× | 749k | 2.1k | 179 | 6 |
| 6 | Dec 6, '19 | Ever tried a mouthful of ginger? | 44× | 0 | 35k | 4.5k | 143 |
| 7 | Jun 21, '23 | Promises were made 😉 #SCOGEO | 37.1× | 542k | 2.2k | 78 | 9 |
| 8 | Aug 22, '25 | The world needs to know... IRN-BRU is not a soft drink. #IRNBRU #MadeInScotlandFromGirders | 34.8× | 509k | 5.8k | 981 | 760 |
| 9 | Sep 12, '23 | BETTER WATER, BETTER FOOTBALL, BETTER JUICE 😉 | 32.4× | 475k | 3.3k | 229 | 11 |
| 10 | Jul 11, '19 | .@NoelGallagher is cancelled | 24.7× | 0 | 20k | 2.4k | 35 |
| 11 | May 24, '24 | Scotland can’t get enough of it #OptimismBackInScotland #WeCan | 23.1× | 338k | 3.1k | 560 | 224 |
| 12 | Dec 2, '24 | The time has come to get your hands on an IRN-BRU FANNY Christmas jumper🎄Yes, you heard that right! Merry Christmas ya Fannies! 👉Now live online at #IRNBRU #Christmas #Christmas2 | 19.7× | 289k | 1.6k | 330 | 204 |
| 13 | Oct 13, '23 | Last night's VAR room. #ESPSCO | 16.9× | 247k | 2.2k | 159 | 7 |
| 14 | May 19, '18 | Nothing beats a ginger, eh Meghan? 😏 #RoyalWedding | 15.3× | 0 | 11k | 2.2k | 21 |
| 15 | Nov 29, '24 | It’s officially Christmas ☃️ #SnowmanAd #Christmas2024 #ChristmasAd | 14.1× | 207k | 2.8k | 666 | 217 |
| 16 | Jun 14, '24 | Optimism, now in Germany #WeCan | 13× | 191k | 2.5k | 334 | 36 |
| 17 | Jun 19, '24 | We're ready to go again #WeCan | 11.8× | 173k | 1.8k | 176 | 16 |
| 18 | Nov 12, '20 | YAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAASSSSS! #SRBSCO #EURO2020 | 11× | 0 | 9.7k | 778 | 6 |
| 19 | Dec 1, '18 | IT'S HERE! IRN-BRU Snowman. The Sequel. Have a phenomenal Christmas! ⛄ #BruSnowmanTwo | 10.6× | 0 | 5.4k | 2k | 56 |
| 20 | Jan 5, '18 | A message to our fans. And some much-needed facts about BRU. | 10.3× | 0 | 4.4k | 1.6k | 0 |
| 21 | Dec 1, '23 | Now it’s Christmas. #ComingForYourBRU #Snowman #Christmas2023 | 9.6× | 141k | 1.3k | 352 | 33 |
| 22 | Mar 23, '23 | Hahaha - we love this game! @Evra | 9.3× | 135k | 959 | 39 | 7 |
| 23 | Jun 5, '24 | 1% of the time, we win, every time #OptimismBackInScotland | 9.2× | 134k | 2.1k | 122 | 12 |
| 24 | Jan 20, '25 | Spice up Burns Night with these haggis quesadillas. Pure poetry on a plate. Pick up recipe cards in selected supermarkets or check out the recipe at @laurenscravings | 9.1× | 134k | 874 | 55 | 239 |
| 25 | Oct 23, '19 | The First Quencher #1901Recipe #LimitedEdition #ComingSoon | 9.0× | 0 | 5.7k | 1k | 22 |
| 26 | Jan 28, '19 | Can’t believe it’s taken folk so long to notice 🔊 | 8.6× | 0 | 5.3k | 1.6k | 74 |
| 27 | Apr 6, '21 | Honoured to be the drink of choice of a future Ballon D'or winner | 8.3× | 0 | 7.8k | 383 | 11 |
| 28 | Sep 12, '23 | They might just hear it in Carlisle. #HampdenRoar #SCOENG | 7.8× | 114k | 1.1k | 128 | 8 |
| 29 | Dec 2, '23 | Every Scotland fan’s search history tonight. #EurosDraw | 7.5× | 110k | 1.2k | 88 | 11 |
| 30 | Jul 10, '19 | IRN-BRUBIRDS 😂 | 6.5× | 0 | 5.3k | 628 | 8 |
| 31 | Dec 2, '23 | When they try to tell Clarke this is a tough group for Scotland 🏴 #BRULIEVE | 6.1× | 89k | 1k | 84 | 8 |
| 32 | Jun 17, '21 | ** flagging as inappropriate ** | 6.1× | 0 | 5.7k | 299 | 6 |
| 33 | Sep 18, '20 | LamBRUghini | 6.0× | 0 | 5.6k | 312 | 7 |
| 34 | Oct 16, '23 | Always best to secure your place early. Congrats @ScotlandNT 🏴⚽ | 5.8× | 85k | 924 | 53 | 2 |
| 35 | Feb 4, '19 | Chin up orange friend | 5.5× | 0 | 4.5k | 565 | 10 |
| 36 | Nov 10, '21 | Kola Champagne...that's a new one! We're glad you liked it @AOC #letsjustagreeittastesmagic | 5.4× | 0 | 4.3k | 441 | 51 |
| 37 | Oct 15, '18 | Everyone loves a wee ginger 👶 #RoyalBaby | 5.3× | 0 | 3.2k | 948 | 4 |
| 38 | Nov 10, '21 | The BRU got through 🙌 | 5.1× | 0 | 4.9k | 200 | 5 |
| 39 | Nov 27, '17 | It’s a great day for gingers 🧡💍 #royalwedding | 4.6× | 0 | 3.1k | 755 | 0 |
| 40 | Mar 22, '21 | IRN-BRU 1901. BRU’d to the original 1901 recipe, old-school label, traditional glass bottle… truly timeless. And now BACK FOR GOOD! | 4.6× | 0 | 3k | 354 | 16 |
| 41 | Jun 5, '24 | Get your hands on our Mannschaft Limited Edition Bottles 👀 Available in local convenience stores across Scotland, filled with liquid optimism #WeCan #OptimismBackInScotland | 4.6× | 67k | 835 | 83 | 8 |
| 42 | Jun 11, '24 | Hey Scotland Team 👇 #WeCan #OptimismBackInScotland | 4.5× | 65k | 865 | 109 | 12 |
| 43 | Apr 19, '18 | The sun is oot! How’s that tan coming along fellow gingers? ☀😊 #WarmestDayOfTheYear | 3.9× | 0 | 2.3k | 640 | 4 |
| 44 | Apr 21, '21 | View post on X | 3.8× | 0 | 3.5k | 216 | 9 |
| 45 | May 21, '21 | When your mum wants to have ‘the talk' 🙈 | 3.8× | 0 | 2.3k | 568 | 27 |
| 46 | Feb 16, '18 | When life gives you can'ts... #BeACan | 3.7× | 0 | 2.1k | 613 | 1 |
| 47 | May 13, '21 | When yer Maw arrives to pick you up | 3.6× | 0 | 3.3k | 189 | 9 |
| 48 | Jun 3, '24 | And so our journey begins... #OptimismBackInScotland #WeCan | 3.6× | 52k | 893 | 60 | 9 |
| 49 | Jan 24, '18 | Haggis addressed ✅ Ready for #BurnsNight ✅ | 3.3× | 0 | 2.3k | 526 | 0 |
| 50 | Feb 18, '22 | BRU Hydrangea 🔵🟠 | 3.3× | 0 | 3.2k | 89 | 5 |
| 51 | Jun 23, '24 | Today’s special 🤞 #OptimismBackInScotland | 3.2× | 47k | 905 | 116 | 3 |
| 52 | Mar 10, '22 | Our new ad is one for the whole family. 💋 #LetsJustAgree | 2.9× | 0 | 2.2k | 149 | 70 |
| 53 | Sep 11, '19 | Scotland has #ScottishTwitter Scotland has Andy Robertson Scotland has sunshine (once a year) Scotland has a law of its own Scotland has midges Scotland has hairy coos Scotland has | 2.9× | 0 | 2.2k | 257 | 8 |
| 54 | Mar 28, '23 | 🏴 #SCOSPA | 2.9× | 42k | 717 | 70 | 1 |
| 55 | Dec 6, '19 | @netflix Yes, it's meant to be that colour. | 2.8× | 0 | 2.7k | 112 | 8 |
| 56 | Dec 1, '21 | The Snowman Cometh ☃️ We officially declare Christmas 2021 open 🎄 | 2.8× | 0 | 1.8k | 413 | 18 |
| 57 | Sep 12, '17 | Does yer da sell Avon at his hotels? | 2.7× | 0 | 1.7k | 552 | 0 |
| 58 | May 4, '15 | Is this the droid you're looking for? BRU #GetsYouThrough #StarWarsDay | 2.7× | 0 | 1k | 896 | 1 |
| 59 | May 14, '19 | You spelled 'lorne' wrong. | 2.7× | 0 | 2.2k | 237 | 4 |
| 60 | Dec 25, '19 | Wishing you all a Very Merry Christmas, especially the Mini-Robbos.🎄🎅 @andrewrobertso5 #RobboFuel | 2.6× | 0 | 2.5k | 103 | 3 |
| 61 | Dec 7, '21 | This year we’ve enlisted a new member of the team to make Christmas even more PHENOMENAL. Keep your eyes peeled for our FAIRY GODMAW who’ll be popping up throughout December 🎄 ✨ # | 2.4× | 0 | 1.8k | 207 | 13 |
| 62 | Jan 11, '19 | Here's to you, @Andy_Murray 🙌 | 2.4× | 0 | 2.1k | 178 | 2 |
| 63 | Nov 12, '20 | We’ve dug out our old strips for tonight’s game. 'MON SCOTLAND! 🏴 #SRBSCO #EURO2020 | 2.3× | 0 | 1.9k | 123 | 6 |
| 64 | Feb 19, '18 | There's can'ts and there's cans... #BeACan | 2.3× | 0 | 1.3k | 377 | 2 |
| 65 | May 26, '18 | THE BRU GOT THRU TO KIEV 💪 This should do you for today @andrewrobertso5. Bring home the trophy and we'll send you a lifetime's supply of BRU! #UCLFinal #RMALIV #LFC | 2.2× | 0 | 1.4k | 422 | 1 |
| 66 | Dec 1, '20 | The IRN-BRU Christmas adverts. Making folk suspicious of snowmen since 2006. #HaveaPhenomenalChristmas | 2.2× | 0 | 1.3k | 284 | 19 |
| 67 | Mar 3, '20 | How do you say "You're Not You When You're Hungry" in Welsh? Asking for a friend. | 2.1× | 0 | 1.7k | 170 | 2 |
| 68 | Jun 24, '24 | Gutted. Right, when are the qualifiers for the next one? #WeCan | 1.9× | 28k | 865 | 53 | 5 |
| 69 | Apr 4, '19 | We’re #GingerAndProud. Are you? Tag a ginger pal to spread the ginger love 🧡 | 1.9× | 0 | 978 | 234 | 27 |
| 70 | Jul 12, '19 | Who's the soft drink now eh? @TennentsLager | 1.8× | 0 | 1.5k | 166 | 4 |
| 71 | May 26, '17 | IT'S ANOTHER SCORCHER 🔥 From one ginger to another, stay safe out there. | 1.7× | 0 | 740 | 414 | 0 |
| 72 | Feb 12, '21 | UK Hun? You forgot to add BRU 😉 @ShadyLawrence | 1.6× | 0 | 1.6k | 58 | 2 |
| 73 | May 16, '19 | IRN-BRU ENERGY coming soon. Also available with no sugar. Girders guaranteed⚡ | 1.6× | 0 | 757 | 152 | 5 |
| 74 | Oct 9, '17 | Scots' World Cup woes down to genetics, Gordon? Let's make babies with Brazilians (like we said way back in 2010) #Bruzil #SLOSCO | 1.6× | 0 | 766 | 390 | 0 |
| 75 | Jun 2, '21 | When your other half’s nervous about his first time… | 1.6× | 0 | 984 | 210 | 11 |
| 76 | Nov 9, '18 | Cheer up London... only available in Glasgow @Slaves | 1.6× | 0 | 1.3k | 154 | 1 |
| 77 | Dec 1, '22 | Now it’s Christmas. #ComingForYourBRU #Snowman | 1.5× | 0 | 1k | 218 | 10 |
| 78 | Apr 11, '22 | What do you reckon IRN-BRU tastes like? Vote for the prom date you agree with. | 1.4× | 0 | 806 | 61 | 56 |
| 79 | May 13, '22 | Hello 911, we'd like to report a crime | 1.4× | 0 | 1.2k | 54 | 3 |
| 80 | Apr 21, '17 | It's #nationalteaday Make yourself a BRU. | 1.4× | 0 | 790 | 257 | 0 |
| 81 | Dec 15, '16 | Some Christmas ads leave you in tears. Ours will leave you in Stitches. | 1.3× | 0 | 810 | 218 | 0 |
| 82 | Jul 1, '22 | Tempted to change our username to Haggis Soda for a day @ladbible 📽️ | 1.3× | 0 | 1k | 106 | 12 |
| 83 | Mar 18, '18 | Who’s says you can’t dream big? #BeACan | 1.3× | 0 | 804 | 203 | 2 |
| 84 | Jun 11, '21 | England, Czech Republic, Croatia... Scotland's coming for you. | 1.3× | 0 | 1k | 133 | 3 |
| 85 | Nov 12, '18 | Goes 7 rounds with a guy. Gives the man a BRU. Class act 👏 @davidthewhiter1 | 1.3× | 0 | 1.1k | 71 | 0 |
| 86 | Jan 23, '20 | We've got all bases covered 😉 #Instagram #Facebook #LinkedIn #Tinder | 1.2× | 0 | 932 | 147 | 4 |
| 87 | Aug 13, '18 | Special edition left-handed BRU available today only 🤚 #LeftHandersDay | 1.2× | 0 | 767 | 186 | 0 |
| 88 | Mar 20, '18 | Anyone in Laos?? Something needs fixing 🙈 | 1.2× | 0 | 792 | 178 | 0 |
| 89 | Aug 31, '21 | 2 ME 2 BRU @PaulChuckle2 | 1.2× | 0 | 1.1k | 87 | 4 |
| 90 | Jun 11, '18 | *Scotland Googles cricket* | 1.2× | 0 | 898 | 162 | 0 |
| 91 | Mar 21, '18 | Who says you can’t choose your own destiny? #BeACan | 1.1× | 0 | 680 | 188 | 1 |
| 92 | Nov 20, '19 | What a joker. | 1.1× | 0 | 1.1k | 32 | 1 |
| 93 | Mar 2, '18 | In Scotland, pretty much everything is measured in BRU cans 😏 | 1.1× | 0 | 806 | 166 | 0 |
| 94 | Jul 11, '19 | Check out my soundcloud - | 1.1× | 0 | 973 | 100 | 1 |
| 95 | Jul 12, '19 | Liam Gallagher has condemned. | 1.1× | 0 | 1k | 73 | 1 |
| 96 | Oct 25, '17 | ¯\_(ツ)_/¯ | 1.1× | 0 | 772 | 180 | 0 |
| 97 | Oct 28, '18 | Killieween 🤣 | 1.1× | 0 | 956 | 85 | 1 |
| 98 | Jun 6, '18 | @cammy_stewart11 "Thank you very much Dorris, really good viewpoint there" 😂 | 1.0× | 0 | 963 | 38 | 1 |
| 99 | Oct 7, '22 | Well at least the second best choice won. #Eurovision #Liverpool 😉 | 0.9× | 0 | 704 | 79 | 6 |
| 100 | Jul 26, '21 | All we saw when we read this headline. Sorry @martin_compston #PopSensation | 0.9× | 0 | 859 | 13 | 0 |
@karpathy
@levelsio
@paulg
@naval
@marclou
@illyism