Benji Taylor

@benjitaylor226k followers

head of design @x & @spacexsi

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Oct 16
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Posts 99 posts
#DatePost↓ OutlierViewsLikesRepostsBookmarks
1May 14, '24The Google I/O event is off to a great start209×5.1M7k3021.7k
3Jan 11, '24One of my favourite flows––after creating your wallet, the card itself turns into an interactive, fully animated SwiftUI tutorial that hints at the exact steps you're about to take24.7×602k1.5k641.3k
4Jul 8, '24I wrote ~4,000 words on how we approached building Family, with 50+ visual examples. Enjoy!23.3×568k2.5k2192.8k
5Oct 7, '25Very excited to share that later this month I’ll be joining @coinbase as Head of Design at @base. Can’t wait to work with @jessepollak and the rest of the team!20.8×506k2.6k49158
6Jun 19, '24If a startup's website has zero styling whatsoever, you can assume the valuation is crazy17.7×433k2.2k83456
7Jun 10, '24RIP to at least 100 AI startups in advance of this morning12.7×309k3.9k250103
8Aug 4, '25People are finally starting to realise how few truly great designers there are, and how disproportionately valuable they are.10.2×248k1.2k99241
9Jul 31, '24Saying good morning in Slack when you work on a remote team is probably more effective than 90% of other culture hacks9.6×235k4.1k64300
10Mar 9, '23Increasingly convinced you have to be a little bit cringe to succeed8.7×211k1.5k129110
11Feb 2, '24Initial Vision Pro impressions after a few hours: - The pass through is the best of any VR headset by a mile. However, you can still tell you’re looking at a video imo. You can’t r7.1×174k49114118
12Nov 16, '23Some news! Family is joining Avara (@avara), the team behind @aave, @lensprotocol, and more. Full announcement:7.1×173k6172056
13Aug 26, '25Even the biggest companies with the deepest pockets are struggling to hire top design talent. And as usual, it comes down to a fundamental misunderstanding of what drives most grea6.9×168k76458194
14Nov 11, '24After 2+ years of development, Family is finally available to download! Full announcement:6.4×157k81536200
15Sep 30, '23Honk had its issues, but 'bad design' wasn't one of them. Social apps can fail for various reasons—timing, marketing, competition, etc. To chalk up an app's shortcomings solely to 6.4×156k4171259
16May 23, '25I finally sat down and wrote ~2,000 words about what made Honk feel ‘honkish’, along with 40+ visual examples. Enjoy!6.2×150k1.3k110970
17Oct 8, '25We’re going to bring world-class design to @base and that means having the best talent in the world. I’m assembling the avengers, so if you’d like to join us, my DMs are open. You’6.1×148k80028134
18Jul 22, '24Imagining a world where tech employees are traded like they’re in the NBA6.0×147k1.3k53118
19Jan 6, '24So many delightful details in Family’s number input screen. Each comma visibly moves as the number grows/shrinks.5.7×139k69927315
20Nov 15, '23This is cool. I’ve seen a lot of people try to recreate our tray system and get fairly close. At this point though, maybe we should just consider open sourcing ours.5.7×138k3885163
21Aug 16, '23Fun fact: the voiceover in this video was 100% AI generated.5.4×131k47811268
22Oct 10, '25One of the biggest reasons I decided to join @base is because @jessepollak made it clear that craft and quality is genuinely something that himself and the team care about. I can’t5.0×121k4391763
23Jun 10, '24Siri users make 1.5 billion voice requests per day, 1.4 billion of which are accidental4.8×116k2.3k10034
24Aug 22, '25Notion is one of the few companies that has maintained a consistent, high quality design standard for several years now, despite massive growth. No easy feat.4.5×111k4271745
25Sep 19, '22Now that Figma has $20b can they add sections within files so we can all stop using ------------ as makeshift dividers4.4×01.6k10241
26Jan 17, '24Another onboarding tutorial → functional feature flow. We made this one a while ago for an unreleased little social app we developed. The tutorial explains the key feature of the a4.4×107k1.2k421.2k
27Oct 20, '25Day one at @base.4.4×106k8231521
28Jan 13, '23Yearly reminder that Apple is one step away from building a decent password manager/replacement to 1Password and just... won't4.2×103k345514
29Mar 16, '24Here's how fast it is to send USDC in @family on @base, for less than $0.01, all from within a conversation.4.1×101k56038249
31Jan 6, '23The transitions... 🤌4.0×98k4982287
32Mar 28, '24A little obsessed with our new hero animation. Every element was animated independently in code. You can see it live on:4.0×97k73423264
33Mar 29, '23Super into this tray pattern we’ve developed for @family. It’s a really elegant way to display additional context to the user right before they continue, without making the underly4.0×96k70926255
34Nov 16, '23Here's a fun site we helped create for the @avara announcement. Lots of fun little details:3.9×96k54818175
35Apr 1, '24Some of the best designers I know unironically have no visible design work on their websites3.9×95k55412153
36May 7, '25We cannot let AI ruin the em dash — one of the all-time best punctuation marks3.9×94k1.4k14458
37May 2, '24It's been great to see such a positive response to our new @aave visual identity proposal. Here's a deeper dive we created that goes over how the identity works:3.4×84k64237390
38Jun 18, '21This HBO marketing campaign is genius3.3×01.2k9626
39Nov 8, '25I'm spinning up a first-of-its-kind design engineering team at @base and actively hiring. We already have our first world-class hire joining later this month. Extremely competitive3.2×78k50919118
40Jul 25, '25Really loving our revised dynamic tray approach for the new project we’re working on. Feels like we finally nailed the system.3.1×75k48110298
41Oct 8, '25I always wanted my own trading card3.0×73k561329
42Oct 16, '24Obsessed with all these beautiful animated icons on the new @aave developer docs.3.0×73k1k41510
43Oct 6, '25After a very rewarding two years, I’m wrapping up my time at @aave. Was a pleasure to work alongside @StaniKulechov and the whole team. Excited to share what’s next for me soon.3.0×73k785548
44Jul 13, '20Does anyone want to try my new messaging app2.9×0587537
45Jun 7, '24Lots of lovely details in the new Lens docs. Especially love all the individual icon animations when hovering the sidebar...2.8×68k46125349
46Feb 1, '23Always enjoy how smoothly Family handles different edge cases. $AMKT is less than a year old—still has a beautiful animation when tapping on the ‘1Y’ time period.2.8×68k2521064
47May 1, '24After months of work, I’m excited to share this proposal for Aave’s new visual identity, subject to approval from the DAO. A lot of love went into this from lots of talented people2.8×68k45514142
48Nov 4, '25We’re building the @baseapp and I’m looking for world-class React Native design engineers to join us. You’ll work side by side with me and the design team to craft beautiful, perfo2.8×68k3591959
49Nov 8, '23Visual changelogs like this are the way. You trade smaller incremental feature releases over time for a more structured approach that doubles as a marketing opportunity and feels h2.8×67k39611123
50Jun 13, '24Some roles I'm hiring for at @avara: • Staff Product Designer • Staff Design Engineer • Senior Graphic Designer • DevRel Engineer/Video Producer Work from anywhere. Competitive pay2.7×66k35231178
51Apr 21, '21At a certain point, it probably becomes cheaper to buy all of your users iPhones instead of creating an Android version of your app2.6×09984133
52Apr 19, '21Got Pfizer because they have the best logo2.6×01k4916
53Jul 24, '25Some custom glassy button transformations we’re working on for a new secret project…2.6×64k4085150
54May 14, '25If everyone is making an everything app, who is making a nothing app2.6×63k9823777
55Mar 29, '24This is 100% right. Only some companies will manage to actually hire and retain great design engineering talent, and it’ll be the ones that allow people to spend time on craft and 2.5×61k38422138
56Feb 28, '25You lose great people when you fail to create an atmosphere that allows them to do their best work2.4×59k64751107
57May 13, '24I like how ‘Family-like fluidity’ has become something to try and strive for2.4×58k4397148
58May 6, '2425 today... 20 → 25 went way too fast2.3×57k364429
59Jan 15, '24This flow in @family emphasises depth with each advancing step. Key components are brought into focus with each tap, using persistent colours to clarify the path you're on. Some of2.3×57k68923484
60Apr 2, '24Hiring people through Twitter is infinitely more effective than LinkedIn2.3×56k5131851
61Jul 16, '24More companies should have a Head of Polish2.3×56k3692053
62Oct 19, '22Linear going crazy2.2×068835114
63Mar 12, '21Freaking out over a $100k+ Delaware franchise tax bill and then realizing you don't have to pay it is a right of passage for founders2.2×063931107
64Jan 28, '24We do a lot of these action → tutorial → action flows in Family. There's something really nice about not taking a user out of the context they're in when you need to explain someth2.2×53k52618370
65May 9, '25This is a great breakdown of how our new onboarding approach works in @family, both for devs and users. Super simple.2.1×52k63315538
66Feb 15, '24Taste is maybe the biggest deciding factor in whether a product ends up *feeling* good or not, regardless of how much skill is involved2.1×52k56452131
67Nov 30, '21Apple could easily have the best password manager in the market if they spent a week redesigning Keychain2.0×07823315
68Mar 26, '24Design debt doesn’t get talked about nearly enough in comparison to tech debt2.0×48k4263768
69Mar 7, '25Really excited about where we’re taking Lens and everything we’re shipping soon.1.9×47k76517277
70Jun 18, '24A fun little emoji picker for a project we're working on.1.9×47k48911162
71Sep 23, '25Many websites that would be good have been ruined by scroll hijacking... a modern tragedy1.9×45k3892229
72Mar 30, '22Craft, Raycast and Linear give me hope for beautiful software continuing to be created1.7×047919122
73Nov 25, '24Love this little logo animation on the new Lens website.1.7×41k37610134
74Jan 7, '24Another little @family detail. When sending or swapping, the spinner after submission morphs into the nav bar activity icon, where the transaction can then be viewed as pending.1.7×41k44214154
75Jun 7, '24Excited to step into a new role as CPO at @avara. Despite my brief time here post-acquisition of @family, we’ve made significant progress across several products. Excited about thi1.6×40k453227
76Mar 14, '25Working with @austinvalleskey again is a joy — my Friday afternoons are once again filled with little details like this1.6×39k61017350
77Feb 27, '21App idea: share one thing every day or your account gets deleted1.6×05731845
78Mar 26, '254o image generation is everything Apple’s Image Playground should have been1.5×38k7272436
79Jun 24, '24There are some founders who tweet so much I genuinely don’t know how they have time to run a company1.5×37k3821122
80Dec 3, '21When you work on a mobile app your camera roll effectively becomes a graveyard for screenshots1.5×0548409
81Apr 2, '25Excited to finally ship this. This was a lot of work with many moving pieces and the team did an amazing job bringing it all together. Simplified onboarding, a new web dashboard, i1.5×36k65919292
82Jul 26, '25Obsessed with this calendar interaction we’re making for our new secret project, built entirely in code. @austinvalleskey and @alexvanderzon killing it as always.1.5×36k62221317
83May 6, '21One detail I really love from the latest @usehonk update is using the tray background colour to indicate what action a user is taking1.4×03932299
84Jun 5, '23WWDC is essentially a public holiday for iOS teams1.4×34k396165
85Apr 11, '25Watching an app slowly degrade over time as more features are added is a truly sad experience1.4×33k5062658
86Mar 3, '22Our founder group chat is basically everyone just getting their builds rejected by Apple and trying to figure out why1.3×05191920
87Dec 28, '20Billion dollar idea: app1.3×0514266
88Aug 2, '24Navigating around Spotify has unfortunately become a mission1.3×32k364813
89Dec 27, '20Some stats since the @usehonk launch on Tuesday: - 12+ million Honks sent - 75+ million characters typed - 100k+ friendships made - 19k TikTok followers, 350k+ likes with $0 ad spe1.3×04641046
90Feb 24, '25Hope this ends up being a helpful resource for people.1.3×31k45310127
91Jul 25, '21I have a lot of respect for anyone trying to make social apps that bring some delight into people's lives, vs simply trying to consume their attention at all costs.1.2×04352030
92Jan 31, '22So... we're making a wallet1.2×04131020
93Mar 6, '21This tweet made our design team really happy. We put a ton of effort into the little details. Means a lot when they are noticed, even just for a moment.1.2×04301339
94Aug 6, '25The Aave docs have no reason to be this cute1.2×28k39917205
95Jan 4, '22We've barely scratched the surface of what a wallet can/should be1.1×03991913
96Mar 20, '25Lovely little animation for an update we’re rolling out soon.1.0×24k4101181
97Aug 6, '25Today we’re launching brand new ways to build on top of Aave. Really amazing work from the team on getting this out.0.9×23k3547141
98Jun 11, '21Getting a cease & desist is a right of passage for founders0.9×03391116
99Apr 4, '25Today we’re officially launching Lens on mainnet. This has been an enormous effort from the whole team and I’m really excited to see what people build.0.9×23k40919143
100Dec 24, '20Honk is currently #11 in Social Networking and #83 overall. Cool!0.9×0361412
101Jun 9, '25Someone at Apple has been using Raycast…0.9×21k3941212

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