Zoë Schiffer

@ZoeSchiffer91k followers

Director of Business & Industry at WIRED. Author of Extremely Hardcore: Inside Elon Musk’s Twitter. Signal zoeschiffer.87

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1Feb 15, '23NEW: Elon Musk directed Twitter engineers to design a secret system to boost his tweets over everyone else's after his post about the Super Bowl did poorly compared to President Bi88×13.5M39k7.9k1.5k
2Nov 17, '22NEW: Twitter just alerted employees that effective immediately, all office buildings are temporarily closed and badge access is suspended. No details given as to why.77.8×0152k30k4.3k
3Feb 17, '23NEW: Twitter is planning to unveil a new policy as soon as this afternoon that only Blue subscribers will be able to use SMS-based two-factor authentication, according to company s58.6×9M8.9k1.6k460
4Feb 26, '23Just got confirmation that Esther Crawford, chief executive of Twitter Payments, is out.58.6×9M8.1k974317
5Feb 9, '23NEW: While Twitter is breaking, Elon Musk is holding meetings to interrogate engineers about why his engagement is tanking. On Tuesday, he publicly fired one for showing that the l45.9×7M49k8.8k1.4k
6Feb 17, '23This is…completely false. We stand by our reporting.41.3×6.3M56k4.6k776
7Nov 11, '22Lol: Twitter sent an HR email to every laid off employee acknowledging it's late getting people their separation agreements and release of claims. But the company messed up the BCC37.3×0109k9k2k
8Mar 31, '23NEW: Twitter hasn’t paid thousands of dollars in charitable donations that employees made in 2022, around the time of the acquisition. The money was taken out of employee paychecks35.7×5.5M27k6k697
9Nov 18, '22NEW: The designers leading Elon Musk’s Blue verified project are out, along with the lead web engineer. Many Twitter employees who maintained critical infrastructure have resigned.31.3×079k12k1.3k
10Nov 18, '22NEW: Email from Elon to the engineering team: "Anyone who can actually write software, please report to the 10th floor at 2pm today. Before doing so, please email me a bullet point26.3×066k7.1k2.4k
11Feb 26, '23Wow the layoffs last night included a ton of surprises. Hardcore Musk loyalists (more on that soon…) and the founder of the newsletter platform Revue that Twitter acquired in 2021.26.1×4M8.8k1.3k355
12Dec 10, '22NEW: Elon Musk is threatening to sue Twitter employees who leak confidential information to the press. He's asking staffers to sign a pledge indicating they've understood. Here's t25.5×060k8.2k1.9k
13Nov 10, '22Elon Musk is doing an all hands with Twitter employees. They got a one hour notice and he showed up 15 minutes late.24.7×074k4.9k1.1k
14Nov 11, '22NEW: Twitter has suspended the launch of Twitter Blue and is actively trying to stop people from subscribing "to help address impersonation issues," per an internal note. 1/24.6×063k6.9k1.3k
15Apr 5, '23Twitter is sending laid off employees a legal notice warning them about a non-disparagement clause in their separation agreements. The company says this "applies to you whether you22.2×3.4M22k2.5k433
16Mar 22, '23NEW: Apple is tracking employee attendance (via badge records) and will give employees escalating warnings if they don't come in 3x per week. ALSO: Elon Musk sent Twitter employees22.1×3.4M7.7k776668
17Nov 10, '22NEW: A senior member of Twitter’s legal team just posted this message in Slack:“Everyone should know that our CISO, Chief Privacy Officer and Chief Compliance Officer ALL resigned 20.9×054k9k1.4k
18Mar 25, '23Elon Musk has not sent Twitter employees the “very significant” compensation awards he promised would be delivered today. People are not happy, to say the least.18.4×2.8M14k1.2k182
19Dec 23, '22NEW: Luke Simon -- one of Elon Musk's top lieutenants at Twitter -- appears to be out. He's been deactivated on Slack.18.2×2.8M6.3k556124
20Jan 4, '23NEW: Twitter is cutting employee benefits starting this quarter. Commuter benefits, family planning, and meal allowances are all out. Coffee and snacks are staying, per an internal17.6×2.7M13k2.6k254
21Jan 18, '23Tiny scoop: We learned today that Twitter’s revenue is down 40 percent year over year (& Musk’s first giant interest payment on the company is due at the end of the month):16.3×2.5M7k1.7k352
22Nov 19, '22New email from Elon Musk to engineers: “please be prepared to do brief code reviews as I’m walking around the office.” That’s it — that’s the whole email.15.3×045k2.5k698
24Jan 3, '23NEW: Behnam Rezaei, Twitter’s head of product and engineering, and one of the last non-Elon Musk appointed leaders at the company, just resigned.13.5×2.1M10k1.6k136
25Mar 28, '23New: For months, Twitter has maintained a list of VIP users, including LeBron James, Glenn Greenwald, Ben Shapiro, AOC, and Marc Andreessen, that it monitors and gives increased vi13.2×2M4.1k1.2k468
26Dec 16, '22Marc Benioff just told Salesforce & Slack employees he’s concerned they’re not being productive enough and asked if it was because of the flexible office policy. “New employees12.8×2M2.6k260335
28Dec 23, '22NEW: Twitter is shutting down its data center in Sacramento and downsizing another in Atlanta by early Jan, likely as a cost saving measure. This means a huge amount of traffic wil11.7×1.8M8.5k1.8k215
29Nov 28, '22NEW: Elon Musk has sent another email to Twitter engineers warning them about code reviews. “All managers are expected to write a meaningful amount of software themselves. Being un10.9×031k2.3k614
30Jun 10, '23NEW: Twitter is refusing to pay its Google Cloud bills as its contract comes up for renewal this month, leading to a high-stakes conflict between the companies that could result in10.7×1.6M5.5k1.3k323
32Jun 21, '23NEW: Joe Benarroch, who joined Twitter with CEO Linda Yaccarino and seems to be functioning as a head of comms, sent his first company-wide email urging employees not to leak. He a10.6×1.6M2.9k493119
33Apr 25, '23NEW: Elon Musk has another alt account, @e, that he had Twitter transfer to him shortly after the takeover. I'm told the person who owned the account did not want to hand it over (10.5×1.6M4.3k765255
35Feb 24, '23New: Twitter told employees that Slack was down for "routine maintenance." That's a lie — the company hasn't paid its bill. But weirder still, Slack didn't shut down Twitter's inst8.5×1.3M7.8k1.4k398
36Nov 24, '22NEW: Twitter just announced it’s cutting holiday pay for its remaining contractors, starting this Thanksgiving.7.9×022k2.9k175
38Apr 9, '23NEW: Twitter is being sued by an advertiser who was overcharged for an ad by $5,950, according to court documents. The man was told he’d be charged max $250. “Plaintiff repeatedly 7.5×1.1M8k986157
41May 7, '22Ian Goodfellow, Apple’s director of machine learning, is leaving the company due to its return to work policy. In a note to staff, he said “I believe strongly that more flexibility7.2×019k2.2k847
42Feb 13, '23Is everyone else's entire For You page Elon replies 😅7.0×1.1M7.3k32052
43Feb 26, '23Hearing that the Twitter layoffs last night were well above 50 and hit multiple departments including engineering. If you know more, get in touch.6.4×977k4.3k65587
44Apr 7, '23Huh — Matt Taibbi is leaving Twitter after the platform blocked Substack links. He said the decision “will come with a price as far as any future Twitter Files reports are concerne6.2×957k2.9k30275
46Dec 13, '22NEW: Twitter currently does not have admin access to some of its GitHub repos. These repos contain Twitter source code (much of it is open source; some is not). This includes code 5.8×015k1.8k1k
49Dec 29, '22Twitter is closing its Seattle office and asking employees to work from home, per an email to staff. Looking more like the company is going to just have offices in SF and NY.4.9×758k4.6k79772
52Feb 2, '23Elon Musk sent an email to Twitter employees telling them to write a one pager on what they accomplished in January, what they plan to accomplish in February, and "any ideas you ha4.6×707k2.5k258126
53Jun 2, '23NEW: Twitter’s head of brand safety and ad quality has resigned. Could be related to some changes in Twitter’s ad policy which I’ll share shortly.4.1×626k3.6k562116
55Nov 14, '22NEW: Twitter has lockdown it’s code base, freezing production changes to Twitter systems until further notice. Exceptions made if Elon explicitly says so, according to an internal 3.6×09.7k991317
56Nov 10, '22NEW: Multiple Twitter sources say Yoel Roth is leaving the company.3.5×07.9k1.1k155
57Jun 2, '23Another big loss for Twitter. I believe Yoshimasa has been at Twitter longer than anyone else at the company at this point.3.5×544k2.5k32843
58Nov 29, '22NEW: Twitter engineers have received another late night email laying out Elon Musk’s expectations. Managers are expected to “identify low performers on a regular basis.” Those empl3.4×07.5k971370
60Nov 16, '22NEW: Elon Musk sent Twitter staff an email with the subject line “a fork in the road.” He said: “to build a breakthrough Twitter 2.0 and succeed in an increasingly competitive worl3.2×06.7k847470
61Mar 6, '23Scoop: Twitter’s latest outage is the culmination of Elon Musk’s attempts to squeeze money out of the platform and his rampant firing of employees. Here’s the inside scoop on what 3.2×486k2.2k653190
66Mar 6, '23One of the founders that Twitter cut two weeks ago still isn't sure if they have a job:2.9×438k2.3k22346
70Dec 13, '22NEW: Elon Musk's war on bots took an outrageous turn over the weekend when Twitter abruptly blocked traffic from 30 major telecom companies in the Asia-Pacific region, prompting hu2.7×05.8k1.3k324
73Aug 31, '21NEW: Apple employees were just barred from creating a Slack channel to discuss pay equity. Here's what Apple HR had to say about it: 1/2.4×04.9k1.2k312
74Nov 29, '22NEW: Email from Elon to Twitter engineers and designers: "Anyone writing software or doing design should be on the 10th floor of SF HQ. It is intended to be dense and intense. Than2.4×06k360204
75Nov 24, '22Hearing that roughly 50 Twitter engineers were abruptly fired last night and dozens more received warnings:2.3×05.3k1.2k195
76Jun 3, '23I’m guessing this account is not supposed to be affiliated with @paramountplus…2.2×343k2.5k16129
77Dec 11, '22The number of Twitter employees in Slack is dropping significantly — looks like more than 100 people were just let go.2.1×06k651153
81Nov 30, '22NEW: Twitter is delaying the relaunch of Twitter Blue as it tries to skirt Apple's 30% App Store fees. In the meantime, the company's ad revenue is down 49 percent or more week ove2.0×04k1k170
85Oct 15, '21Breaking: Netflix has fired the organizer of the trans employee walkout on suspicion of leaking internal metrics to the press. The employee, who is Black and currently pregnant, sp1.5×02.7k1.1k67
88Dec 2, '22NEW: According to Twitter’s Slack, the company is changing its PTO policy. “Twitter management has decided that two weeks PTO leave is not acceptable,” a manager said. “It is expec1.4×03.2k361184
91Nov 21, '22NEW: Twitter is down to 2,700 employees from 3,700 earlier this month. Not all the sales staff have been deactivated so the number will likely drop more. Over the weekend, the comp1.2×03.4k368115
92Dec 9, '22Three members of Twitter’s trust and safety council have resigned. “A Twitter ruled by diktat is not a place for us.”1.2×02.5k706136
93Oct 13, '21Breaking: Netflix has reinstated sr. software engineer Terra Field. The trans ERG has also planned a company-wide walkout on October 20th to protest statements made by Netflix co-C1.2×02.5k83151
94Dec 1, '22NEW: Twitter is desperately trying to boost revenue by offering advertisers “unprecedented” incentives. Those who spend >$500k will get 100% “value add” (additional impressions 1.2×02.7k397105
97Dec 7, '22Here's the latest email from Musk to Twitter: "Everyone who can reasonably be at SF HQ is required to be unless an explicit exception is approved. We will not be using other office1.0×02.6k237114

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