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Nick DePaula

@NickDePaula78k followers

I cover the footwear industry and NBA, WNBA & NIL marketing. SLAM / ESPN / Boardroom / Nice Kicks / Sole Collector Mag over the years. DePaulaNick@gmail.com

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#DatePost↓ OutlierViewsLikesRepostsBookmarks
1Dec 25, '22FIRST LOOK: The Nike Ja 1 — @JaMorant’s first signature shoe 👀👀279×20M29k2.1k241
2May 23, '24Kyrie Irving is in the Anta KAI 1 “Chief Hélà” to start the Western Conference Finals63.3×4.5M15k1.5k873
3Feb 7, '25Bam Adebayo laces up the Nike A’One — @_AjaWilson22’s first signature shoe.59.7×4.3M18k1.6k369
4Nov 15, '25Sneaker free agent Stephen Curry laces up the “Mambacita” Nike Kobe 6 👀👀57.9×4.1M40k3.6k1.6k
5Oct 17, '23BREAKING: Reebok has signed LSU star Angel Reese — the company’s 1st Basketball athlete of the next generation. 📄✍️ “For my 1st appointment in this role, it had to be the GOAT,” s50×3.6M18k2.6k284
6Sep 16, '23Sabrina Ionescu kicks off the WNBA Playoffs in a new pair of Nike Sabrina 1s 👀45.7×3.3M7.4k432187
7Dec 25, '22PJ Tucker switches to the UNDFTD Kobe 4 PEs that Devin Booker said he didn’t have 👀👀42.1×3M20k679178
8Jul 17, '23FIRST LOOK: Andrew Wiggins’ new Peak signature lifestyle shoe 👀41.6×3M13k674413
9May 17, '24Sabrina Ionescu breaks out a new Sabrina 1 👀40.8×2.9M7.5k381252
10May 16, '24Nikola Jokic is launching an official SpongeBob collection with his new 361 shoe deal:36.9×2.6M15k1k1.5k
11Apr 20, '25Ja Morant debuts the Nike Ja 3 👀26.5×1.9M19k1.1k730
12Jul 19, '24Nike launches its new Olympic campaign: “Winning Isn’t For Everyone” Narrated by Willem Dafoe, it is the brand’s biggest campaign investment to date.26.3×1.9M28k2.6k6.4k
13Mar 14, '25James Harden pulled up to tonight’s game in a custom V9 Maserati inspired by his “Metamorphosis” Harden Vol. 925.4×1.8M30k3.1k1.3k
14Nov 1, '23Sabrina 1s are picking up around the NBA, spotted on: • Jrue Holiday • Mikal Bridges • DaQuan Jeffries • Jordan Poole25.1×1.8M12k747248
15Sep 18, '24The Toronto Raptors’ new City Edition jersey honors Vince Carter’s iconic Dunk Contest and between-the-legs dunk. Vince is entering the Hall of Fame next month.24.1×1.7M18k1.3k526
16Nov 18, '25Stephen Curry just pulled up to Orlando in @Shaq’s Reebok Shaqnosis 👀21.7×1.5M11k926338
17Apr 2, '23FIRST LOOK: Austin Reaves is getting his own signature shoe 👀👀 The Rigorer AR1 will be releasing later this summer.20.9×1.5M5.5k446117
18May 18, '24In hand look at the new Nike Sabrina 2s from Barclays 👀20.4×1.5M9.6k577302
19Feb 13, '25For All-Star Weekend, Jordan Brand has 1,200 drones taking off from Treasure Island to create the Jumpman, Air Jordan 1 and #23 over the Bay Bridge.18.4×1.3M8.4k1.3k736
20Mar 17, '25PJ Tucker is wearing Allan Houston’s Zoom Huarache 2K4 PE from 20 years ago for his Knicks home debut.18×1.3M17k1.3k742
21Mar 1, '25FIRST LOOK: The upcoming Nike A’One in Black / Pink Aura 👀16.9×1.2M21k1.6k1.2k
22Feb 14, '25Adidas is going crazy — new Ant poster spot already:16.5×1.2M15k2.2k1.3k
23Sep 21, '23FIRST LOOK: @KyrieIrving unveils his new signature logo with Anta16.3×1.2M7.5k48737
24Jun 20, '25Andrew Nembhard is wearing an AJ1-inspired Book 1 custom tonight:15.9×1.1M9.8k523374
25Feb 19, '25Mitchell & Ness is launching a Carmelo Anthony Knicks throwback jersey for the first time ever later this week — releasing his 2010-11 Knicks away uni on Feb 22nd.15.5×1.1M16k1.8k1k
26Apr 6, '25Damn. Not again 🤣 Adidas with another one…15.2×1.1M13k1.3k915
27Jan 12, '23The Wizards are doing a Kuz bobblehead night with the pink sweater 😭😭😭😭13.2×943k5.7k49440
28Apr 10, '24Curry Brand just dropped 10 billboards in Columbia, South Carolina to celebrate MiLaysia Fulwiley’s NCAA championship with @GamecockWBB. 🏆 Tagline reads: “Hometown Hero. Homegrown12.8×916k6.6k1.2k102
29Oct 26, '24EXCLUSIVE: Victor Wembanyama has “Wookiee of the Year” Nike GT Hustles tonight for San Antonio’s home opener — celebrating his Rookie of the Year season and his love for Star Wars.12.8×913k8.1k650519
30Nov 15, '25Sneaker Free Agency begins now…12.6×901k9.5k729276
31Aug 21, '24BREAKING: WNBA star Angel Reese has signed a deal with @Reeses and is launching Reese’s Pieces apparel today. “The fans really made this happen,” says @Reese10Angel. “This collecti12×854k10k2.5k283
32May 13, '21Wow. Blake Griffin has “McLovin” 35s on tonight — with his own Hawaii ID info.11.6×061k6.1k539
33Feb 17, '23Nike gifted @JaMorant with an @Icebox diamond pendant of his signature logo and an iced out “Midnight” pair of his Ja 1s for All Star Weekend 👀👀10.6×757k5.7k84189
34Dec 26, '22“We ain’t ducking no smoke” 🗣️🗣️10.1×723k9.9k59345
35Mar 10, '23Tyrese Haliburton is wearing a LeBron Zoom Generation / Kobe 6 hybrid sneaker tonight 👀👀 Customs done by @Dakota_Wiley_2210.0×714k8.1k709129
36Feb 15, '25Hall of Famer Sheryl Swoopes emotionally welcomes @_AjaWilson22 to the Nike signature shoe family. “It’s about fucking time … this will go down as one of the most special moments o9.8×701k8k1.3k656
37Nov 13, '25BREAKING: Stephen Curry is a sneaker free agent‼️ 👀👀👀👀7.8×554k3.5k247149
38Nov 8, '25Devin Booker debuts a new Nike Book 1 PE inspired by his ’96 Chevy Impala7.6×546k14k1.1k620
39Aug 10, '24Update: The Gold Medal game Nike LeBron 22 worn by @KingJames in Paris.7.6×544k5.8k1.1k181
40Aug 29, '18The NBA is removing ALL footwear color restrictions for the upcoming 2018-19 season. Players can wear whatever colors they want, every night:6.3×022k6.9k53
41Aug 12, '21Damn — ironically in Zion 1s.5.7×032k2.8k157
42Feb 9, '21The Joker’s logo is too good. 🃏5.6×032k2.2k137
43Jul 19, '24Caitlin Clark debuts the #WNBA All-Star PE edition of the Kobe 65.6×399k8k739150
44May 18, '20My favorite Last Shot detail: The kid. Seated a row above the shot clock. Ball in the air. White Bulls hat. 6 fingers up. 6 rings.5.4×029k3.3k211
45Oct 15, '25Kevin Durant debuts the “Slim Reaper” KD 18 from Nike’s upcoming Halloween Pack:5.4×384k13k611369
46Oct 26, '24BREAKING: Lakers rookie Dalton Knecht has signed with Jordan Brand. 📄✍️4.9×349k7.3k61694
47Jan 2, '21This really happened last night... Pistons x Jumpman4.8×026k2.2k76
48Oct 30, '23De’Aaron Fox breaks out his Curry 1 Flotro PE4.5×319k6.9k24756
49Aug 8, '24FIRST LOOK: The “Reebok by Angel” collection — WNBA star @Reese10Angel’s debut collection of 3 footwear & 7 apparel pieces with Reebok launching on August 23rd. Full story on @4.4×312k5.1k1k234
50Jul 20, '24Adidas surprised @Candace_Parker with an all out retirement party at #WNBA All-Star last night. Her daughter Lailaa cued up this tribute video for her and it was the moment of the 4.3×306k6.4k1k584
51Jan 24, '21Ruthless: @Dame_Lillard has a new Adidas shoe dropping in OKC colors to celebrate his series-ending shot & 50 point game. 👋🏼😎4.2×019k2.6k118
52Jan 27, '22BREAKING: @Gatorade has signed Jackson State University QB Shedeur Sanders to a multi-year NIL partnership, making him the 1st HBCU athlete signing in company history.3.9×017k3.9k62
53Jun 7, '24OFFICIAL: Nike has signed Minnesota Lynx rookie Alissa Pili to an endorsement deal as a N7 athlete, its community impact category supporting Indigenous access to youth sports. “I’m3.8×268k5.4k65275
54Apr 3, '22AD’s “Reverse Grinch” Kobe 6s are crazy. 👀👀3.6×020k1.5k147
55Nov 6, '21These are all 10 years old — @JaMorant’s KD 4 stash is ELITE.3.3×016k1.7k144
56Jul 16, '24OFFICIAL: New Balance has landed a multi-year deal with the WNBA to become an official league marketing partner. Deal provides rights to use in-uniform imagery and New Balance plan3.0×217k5.6k72195
57Sep 26, '20Oh man. @Andre really did something with these “Vice” Kobe 5 PEs. 🤯 🏝3.0×016k1.7k91
58Mar 24, '22The 1st shoe to release in the new Kobe & Nike partnership will honor his daughter Gianna, who would have turned 16 on May 1, 2022 “The Kobe 6 Protro ‘Mambacita Sweet 16’ will 2.9×013k2.2k130
59Apr 19, '21At 6:36 AM today I received a text: “Vanessa Bryant did not renew contract. Kobe and Nike are done.” I’ve been working since to confirm what this means ahead for the Nike / Kobe Br2.9×011k2.5k229
60Mar 24, '25James Harden is wearing the Jalen Williams PEs of the Harden Vol 9 — against OKC. @jdubwttp 🤝 @JHarden132.9×204k5.5k331118
61Feb 8, '25Anthony Davis makes his Dallas debut in the “Monopoly” LeBron 222.8×197k6k230118
62Jul 23, '19BREAKING: Zion Williamson has signed with Jordan Brand.2.6×013k1.7k14
63Apr 9, '18Last year, Enes Kanter asked LeBron, “What do you call yourself? King, queen, princess, whatever you are...” Tonight at The Garden, LeBron’s sneakers have a simple reminder on the 2.6×09.5k3.3k12
64Jul 2, '19Klay Thompson is celebrating his new @Warriors Max deal with a special edition sneaker drop this weekend, highlighting his pre-game locker ritual of reading the newspaper. The @Eas2.5×09.6k2k119
65Feb 9, '22The Joker lacing up his wedding band every game this season is tough. 💍2.5×014k1.1k141
66May 8, '22Ja Morant breaks out the “Mambacita” Kobe 6s for Game 32.3×013k96536
67Feb 16, '19Stephen Curry told Under Armour to ditch any All-Star Weekend party plans, and throw the brand’s entire budget into renovating his childhood Charlotte rec center. Inside the “7-fig2.3×08.7k2.8k49
68Sep 15, '19Derrick Rose officially launched his Adidas DRose 10 sneaker in China this week, becoming just the 8th player in NBA history to have a signature series with more than 10 consecutiv2.3×011k2.1k44
69Apr 20, '21Zion Williamson explains the “Noah” colorway of his Jordan Zion 1 — a tribute to his younger brother.2.3×011k1.8k167
70Jan 28, '20Gilbert Arenas just posted a Kobe tribute on IG: “I will fulfill the task u requested from me in this picture 🙏🏾💯 You told me to use my bright basketball mind on some form of co2.2×011k1.6k59
71Dec 25, '21Kobe always had heat on #NBAXmas2.2×011k1.6k51
72Jan 30, '21Oh wow. DeMar is debuting these “Fiesta” Kobe 6 PEs tonight.2.2×011k1k77
73Dec 15, '21Soaking it in. #29742.2×012k88671
74Feb 7, '21Designed by DeMar’s daughters 🔥🔥2.0×011k1.1k64
75Mar 22, '22LeBron broke out the Zoom 20.5.5 for his return to Cleveland tonight — the shoe he wore during his very first Cavs Playoff game when he dropped a 32/11/11 triple double in 2006.2.0×010k1.2k110
76Aug 6, '22Stephen Curry teaches players his footwork detail going into corner 3s at Curry Camp:2.0×010k882472
77Jul 17, '25BREAKING: WNBA All-Star Jackie Young has signed a multi-year shoe deal with Skechers. 📄✍️ The LV Aces star & her siblings will be providing shoes and hosting a skills clinic t2.0×140k5.5k67277
79Aug 29, '22Serena Williams will wear a figure skating-inspired Nike dress at the US Open that she designed — made of 6 layers to honor her 6 past titles at Flushing. Her NikeCourt Flare 2 sho1.8×08.3k1.4k160
80Sep 3, '22Nike releases its campaign to celebrate @SerenaWilliams’ legacy — “By Changing Nothing, She Changed Everything” Narrated by @Zendaya1.8×06.8k2.1k386
81Jun 29, '19D’Angelo Russell’s Nike shoe deal is set to expire this fall as well. Brands already have massive interest in the All-Star, but a move to LA would escalate his offers.1.7×08.2k1.5k19
82Feb 19, '21BREAKING: Alex Caruso has agreed to a multi-year sneaker deal with ANTA. The #Lakers guard is debuting with the brand tonight and wearing the KT Light 4.1.7×08.2k84659
83May 5, '22BREAKING: WNBA #1 pick Rhyne Howard of the Atlanta Dream has signed a multi-year shoe deal with Jordan Brand.1.7×09k97725
84Apr 30, '21Vanessa Bryant announces the launch of “Mambacita” clothing, releasing tomorrow on May 1st, what would’ve been Gigi’s 15th birthday. 100% of proceeds will go to the Mamba & Mam1.6×07.4k1.5k30
86Apr 28, '21PJ Tucker taking sneaker collecting personally, in 4 parts:1.5×07.3k1k83
87Aug 29, '22Gatorade is honoring Serena Williams this week by transforming its G logo to a “S”⚡️ She’ll have a special edition sideline towel & bottle at the US Open this week:1.4×06.3k1.4k66
88Nov 19, '20BREAKING: Miami Heat star Jimmy Butler has agreed to a significant multi-year signature shoe deal with Li-Ning. Butler will become the current face of the brand, which also has a l1.4×06.8k85016
89Aug 18, '22Bronny debuts another LeBron 20 colorway 👀1.3×07k42034
90Apr 23, '22Luka Doncic just debuted the Jordan Luka 1 👀👀👀1.2×06.7k40335
91Apr 17, '20OFFICIAL: @WNBA #1 Draft pick Sabrina Ionescu has signed a multi-year shoe deal with Nike.1.2×06.4k75619
92Jan 10, '22Back at it. #KlayDay1.2×06.9k51951
93May 22, '2118 years ago today: May 22nd, 2003 When an 18 year-old @KingJames signed his 7-year, $90 Million rookie shoe deal with Nike. 💰💰💰💰1.2×05.9k74961
94Oct 28, '22BREAKING: Tennis star Coco Gauff has signed a multi-year endorsement extension with New Balance, to continue as a featured face of the brand. The launch of her Coco CG1 this year m1.1×05.2k1k43
95Aug 7, '22Canon pulled up to Curry Camp1.1×06.3k31669
96Jul 6, '22Chet Holmgren makes his debut with #7 and the KD 15s 👀👀1.0×05.4k25755
97Aug 5, '22Stephen Curry & Brandon Jennings teaching pick & roll to players at Curry Camp in SF:1.0×05.2k473249
98Apr 8, '21Ja’s Kobe stash is getting serious. 2010 original Kobe 5s tonight for @JaMorant.1.0×05.9k30919
99Jun 17, '22Steph is goin with the purple Curry 4 Flotros again for Game 6 👀👀1.0×05.6k33645
100Oct 6, '21Ja Morant’s new Kobe 6s are serious. 👀👀1.0×05.6k40322

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