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Dr Ally Louks

@DrAllyLouks267k followers

✍🏻 Author 📚Literary Scholar 👩🏻‍🏫 Public Academic 👃🏻Smell Expert 📖 Pre-order Under Your Nose👇🏻🏳️‍🌈

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507×
Best organic post
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130.9M
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199k
Across 89 organic posts
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Oct 16
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Posts 89 posts
#DatePost↓ OutlierViewsLikesRepostsBookmarks
1Nov 27, '24Thrilled to say I passed my viva with no corrections and am officially PhDone.507×130.9M245k9.8k22k
2Dec 2, '24To be clear, this is where I draw the line. This is abhorrent and illegal and no one should ever have to deal with this.88.2×22.8M180k7.5k7.2k
3May 3, '25I graduated today! I can honestly say that doing a PhD was the best thing I’ve ever done for myself. I suppose I’m really PhDone now.67.7×17.5M234k8.9k3.4k
4Feb 20, '25Have just finished filming a news story with the BBC and have an interview with Rolling Stone later today. Blimey, what a day! Need a little lie down.46.5×12M69k1.1k1.9k
5Dec 30, '24Guys, I adore your enthusiasm towards reading my thesis, but please stop requesting it on the university’s depository. I can’t lift the embargo as publishers prefer/require it and 34.5×8.9M56k1.3k2.6k
6Jan 20, '25Hi all. I’ve taken a bit of time away from social media to reflect, but I see the conversation is ongoing. What I think is important is that we all show each other respect online. 34.4×8.9M44k1.1k2.8k
8Feb 23, '25I may be called Ally but that’s not why the flag is in my bio 👀31.7×8.2M149k4.8k3.3k
9Feb 18, '25These heart eyes are for you, friends, because I was once again up half the night reading comments, but this time it’s because they were *so* kind and generous. Thank you 🥰26.5×6.8M86k1.6k2.3k
10Dec 26, '24This is likely to be one of my more controversial takes, but ultimately the smell produced by a homeless person taking shelter from the cold on public transport is *harmless*. It m25.4×6.6M70k3.8k2.6k
11Dec 19, '24You’re not the only one 🥲21.7×5.6M167k4.4k4.8k
12Oct 11, '25Would definitely receive hate for posting my ass too 🤷🏻‍♀️21×5.4M108k2.4k2.6k
13Sep 22, '25Today’s walk presented a window onto a calmer reality21×5.4M80k3.9k2.5k
14Jan 3, '25I already cover obsessive sniffing - gotta try harder 🙃21×5.4M96k3.9k3k
15Dec 31, '24Oh come on now 😒21×5.4M147k3.3k2.5k
17Dec 18, '24A gorgeous and talented woman, undoubtedly, and I am in no position to question this tweet. The desire to present oneself as odourless, though, could be seen as a preventative meas18.1×4.7M72k3.5k3.6k
18Dec 11, '24Cannot believe I missed this17.6×4.5M148k5k2.5k
19May 3, '25You want Dracula? I’ll give you Dracula. The outfit was not optional 🧛🏻‍♀️17.4×4.5M87k2.2k993
20Sep 16, '25Apple so appetising it might just be poisoned 🍎👸🏻🪞17.1×4.4M37k766651
21Apr 21, '25Plot twist 👀16.8×4.3M77k3.1k7.5k
22Nov 7, '25And the award for shameless racist of the day goes to…15.9×4.1M47k1k726
23Dec 31, '24While there is evidence to support that most East Asians and Koreans do not have the ABCC11 gene, which contributes significantly to body odour production, this is certainly not a 15.8×4.1M76k4.6k6.1k
24Mar 13, '25The face of a girl with a ✨BOOK DEAL✨ It is a dream come true to announce that the UK rights to my debut work of non-fiction, tentatively titled The Politics of Smell, have been bo15.7×4.1M72k2.5k1.6k
25Feb 18, '25Bit of Louks lore for you: I was called Hermione so much as a kid that I entered a (book Hermione) look-a-like competition, won it, and ended up on the cover of a magazine at the a15.1×3.9M62k1.6k1.6k
26Jul 7, '25I’m allergic to perfume 🙃14.4×3.7M93k2k1.4k
27Sep 27Let this be your reminder that pursuing your passion is worth it ☺️13.3×3.4M81k5.9k5k
28Dec 23, '24No further questions, your honour13.3×3.4M122k3.7k2.9k
29Dec 1, '24Wait until they hear there’s an entire field and decades of research on this subject. I do appreciate that this sounds implausible, but just because you’ve never heard of/thought a13×3.4M77k3.1k2.5k
30Dec 16, '24👀12.3×3.2M79k3.6k2.9k
31Jan 1, '25Olfactory language can have a visceral impact. There is a contrast between these article titles: certainly smell is implicit in “rotting rubbish”, but it somewhat belies the abject12.1×3.1M59k9.3k3k
34Jan 31, '25This was quite literally the first thing I saw upon opening the app this morning, but I would only be concerned if I’d been placed in one of the other quadrants, so fine I guess.11.3×2.9M62k6643.2k
35Oct 10, '25Got a PhD11.2×2.9M112k3.6k999
36Feb 24, '25People keep calling me real-life Hermione Granger and they are neglecting to note that Emma Watson herself is currently studying for a PhD at Oxford. There’s your real life Hermion11×2.8M120k4.2k2.2k
37Dec 11, '24I saw a bunch of tweets shipping me with Luigi and I thought y’all meant the character from Mario 😭10.7×2.8M117k2.3k2.2k
38Oct 16, '25The function of smell is to alert us to changes in our environment, so you’d notice if a place suddenly stopped smelling, for instance. All of these statements rely on a disparity 10.6×2.7M58k2.8k5.5k
39Dec 1, '24To clarify for anyone unfamiliar with academia, I have a PhD in English Literature, not a PhD in Olfactory Ethics - that is the subject of my thesis that earned me the PhD.9.8×2.5M51k1.2k963
40Feb 18, '25I’m particularly touched by this because Diana was loved for her empathy and her ability to connect with others. When I teach/lecture about touch, I often use her treatment of thos9.8×2.5M54k2.2k1.9k
41Dec 23, '24Before we had the ability to test whether humans can detect the smell of fear scientifically, we had authors describing that smell for centuries. Authors don’t get it right every t9.7×2.5M84k5k11k
42Dec 3, '24I’m still genuinely bamboozled by the sheer volume of people entirely mischaracterising the subject and argument of my thesis. The words are there before them but their interpretat9.7×2.5M70k1.8k1.6k
43Jan 26, '25This is…unreal. No flavours for you!9.3×2.4M108k3.5k1.8k
44Dec 16, '24The algorithm serves these up for me on a platter every day9.1×2.3M66k2k1.5k
45Dec 5, '24Busy day, but just to say I am obsessed with all the tweets that are applying olfactory ethics to real world scenarios. I love that I have somehow equipped everyone with new termin9.0×2.3M91k4.1k2.2k
46Jan 1, '25I’ve been tagged in lots of similar posts and it just goes to show how banal comments like this are. There is surprisingly little research on smell stereotypes in relation to sexua9.0×2.3M42k1.8k1.9k
47Jan 9, '25The joke is tired 🥱8.5×2.2M79k1.6k1.3k
48Dec 13, '24I certainly hope so!8.5×2.2M62k2.1k505
49May 4, '25Pictured: me waiting patiently outside the BBC headquarters so I could “spread my smell agenda”. Thank you so much for all the love on my graduation post! The response to me comple7.6×1.9M55k818634
50Dec 1, '24It sure has been fun to become a scapegoat for the far right’s qualms with academia for a couple of days.7.5×1.9M79k1.3k1.6k
51May 28, '25Gave a talk at Oxford (exciting!) and met some emotional support alpacas (more exciting!)7.4×1.9M82k1.9k896
52Apr 20, '25It is a strange and specific power that I wield7.3×1.9M110k3.2k1.8k
53Oct 24, '25Very troubling7.2×1.9M136k3.1k1.6k
54Jan 24, '25When are these people going to realise I’m British? Gonna go vote for myself real quick.7.2×1.9M116k2.1k1.4k
55Dec 21, '24Well…7.0×1.8M70k2.1k550
56May 10, '25The aforementioned new headshots 📸6.9×1.8M35k439621
57Dec 17, '24I’m sure many will have seen this tweet (or screenshots of it) from a Conservative local election candidate, which was made in reply to a post about a man leaving his long-term par6.8×1.8M47k1.7k2.6k
58Dec 8, '24For anyone who thought I would be making my millions on this platform, please see my *checks notes* £14.67 payout as a corrective.6.8×1.8M38k598527
59Dec 5, '24Guys, how the heck did I become verified?6.5×1.7M33k515663
60Dec 20, '24I’m about to do an interview with NPR and I’ve just received an email inviting me to speak at the Cambridge Union. My life is so surreal right now and I’m so grateful 😭6.3×1.6M60k1.6k862
62Mar 2, '25I got tagged in this and was NOT expecting to see my own face pop up 😂6.1×1.6M67k1.6k3.3k
63Jun 29, '25One final photo in professional attire before I move to a cottage in the countryside to write and live out my cottagecore fantasy 🏡🌸🫐🪴🦆6.1×1.6M44k872899
64Dec 1, '24Perhaps the most amusing comments I’ve received over the past couple of days are those that use Chat GPT to engage with my work because they can’t understand it themselves.6.0×1.5M32k972982
65Feb 18, '25Sometimes I wonder if I’m too predictable... Anyway, here is the mouse that lives in my garden.5.8×1.5M35k915627
66Oct 7, '25I am once again reminding everyone that despite many decades of research, there is still no strong, replicable evidence that human pheromones exist. We’re just talking about smell 5.8×1.5M43k2k2.2k
67Feb 19, '25Truly hilarious reading everyone pitching themselves as potential partners in the QTs of that photo I posted yesterday. I feel like I’ve gotten to know some of you quite well! 😂5.7×1.5M38k330790
68Jul 19, '25The lovely people who put my Wikipedia page together have asked me to publicly declare that I own this photo and am releasing it under the creative commons attribution license, so 5.6×1.5M62k8491.3k
69Jan 4, '25This is like fan fiction 😉5.6×1.4M48k954975
70Nov 5, '25Zohran Mamdani saying in his victory speech “While you campaign in poetry, you govern in prose. If that must be true, let the prose we write still rhyme” and the crowd letting out 5.5×1.4M75k3.2k4.7k
72Jan 6, '25This will likely come as a surprise to some, but there is no evidence to suggest that humans can detect pheromones like other animals can. We can be attracted to some based on thei5.3×1.4M36k1.3k1.7k
74Sep 7, '25Flowers to brighten your day 💐5.1×1.3M35k792560
75Dec 20, '24This is a kind of olfactory ethics I don’t touch on in the thesis 😅5.0×1.3M49k2.2k725
76Dec 27, '24Listen, this nonsense is my bread and butter, but it’s still a little shocking to see 10 thousand people liking a tweet like this…5.0×1.3M36k1.1k1.1k
77Jan 12, '25I know that sometimes the kind of judgements we make about smell are pretty trivial and internal, but I love seeing tweets like this. I think it can only be a good thing for us to 4.9×1.3M50k2.4k1.2k
78Mar 30, '25I hope everyone who reads Sunrise on the Reaping notices that the politics of smell is all over that book. The whole Hunger Games series, really. Olfactory ethics left, right &4.8×1.2M67k2.9k3.1k
79Sep 12, '25Met the prettiest lady today4.8×1.2M34k2k618
80Feb 8, '25This woman, his ex-assistant, has accused him of sexually assaulting her. We’ve seen this technique before - invoke disgust to cast the woman as untouchable.4.7×1.2M78k4.8k1.7k
81Dec 3, '24Hi all. I couldn’t be more delighted that so many people have showed enthusiasm towards my work and I would love to share more with you as soon as I’m able, but right now my first 4.4×1.1M39k560669
82Dec 15, '24It’s interesting that any replies I receive drawing attention to the genocide in Gaza are automatically and immediately flagged as spam, but the slurs and threats were flooding in 4.3×1.1M35k2.2k558
83Aug 20, '25Me if anyone cares 🌼4.3×1.1M54k1.7k1.1k
84Jun 13, '25I caught a major case of the social media scaries and took a little break, but I’m well and busy finishing up my teaching for the term. Maple said sun’s out tongues out.4.2×1.1M52k692671
86Feb 23, '25😳😭 “Celebrity”?!4.1×1.1M44k564661
87Nov 2, '25A not-so-gentle reminder that olfactory memories are some of our most vivid because the sense of smell connects directly with the brain’s memory and emotion centers. It is unique i4.1×1.1M50k3.2k2.4k
88Dec 3, '24Since this whole debacle has now hit the news, I think it’s worth drawing attention to the fact that the majority of those commenting and quote tweeting are doing so with generosit4.1×1M30k574404
89Sep 18, '25Spent the day filming at Isaac Newton’s old Cambridge college and thought to take a photo with his actual apple tree!3.9×1M31k858741
90Apr 29, '25Me today while trying to work out what on earth is going on with all the smell stuff in the omegaverse (I have some theories…)3.5×902k37k1.7k2.3k
91Jan 22, '25Occasionally I am reminded why I am still on this platform 😂3.3×844k37k1.2k435
92Dec 22, '24But it’s only because enough people were open minded and curious enough not to reject the idea outright; it’s all because of you guys and I’m so grateful to you all for engaging wi3.1×806k31k1.5k729
93May 5, '25You know what’s slightly alarming? When you open Google and your own face stares back at you.2.9×737k41k526392
94Jun 1, '25Wishing everyone in the queer community a happy Pride Month. My corner of the internet will always be a safe space 🏳️‍🌈🏳️‍⚧️2.8×723k53k2.5k341
95Apr 19, '25Here’s a sentence you didn’t expect to read today: I’ve been thinking about the smell of vaginas all day. I’m en route to London’s very own Vagina Museum to give a talk about the p2.7×707k36k1.4k1.8k
96May 6, '25You know I’m eternally grateful for all the support I receive, but it does worry me when I see people piling on to users that appear to have slighted me. There’s no need. Keep that2.7×703k36k532489
98Mar 28, '25A fox has made itself at home in the garden and I feel like a Disney princess2.6×663k43k751448

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